Glenn R. Kessler, President and CEO

At HCD Research, Glenn Kessler ushered in the Internet as a marketing research tool, and was instrumental in implementing web-based advertising research applications to measure the effectiveness of print and broadcast advertisements. In addition, he has assisted large and mid-sized companies in developing strategies for merging product lines and sales organizations.

Mr. Kessler has been interviewed by national and regional broadcast programs and quoted in leading national newspapers as an expert on political advertising testing during the 2004 and 2008 Presidential elections. He has co-authored several articles on Internet marketing applications and has presented at national medical marketing meetings and advertising conferences.

Mr. Kessler has also appeared on ESPN's "Outside the Lines" to discuss the company's Super Bowl ad testing. He has conducted radio interviews with the Associated Press, CBS, CNN and various national and regional stations. He was also a weekly guest on XM Podus ‘08 radio, where he discusses political advertising and other controversial political events, during the 2008 presidential election.  

Prior to founding HCD Research, Mr. Kessler held sales and marketing positions with Roche Diagnostics Systems and Ortho Diagnostic Systems, a Johnson & Johnson company. He served as director of national accounts and was a member of the Roche Diagnostics Operating Committee. Mr. Kessler was also a business unit manager for Immunoassay Products and marketing manager for computer data management systems.

In addition to his experience in the health care industry, he was a market research analyst for TimeLife Incorporated. Mr. Kessler also served as an adjunct professor at the University of Baltimore, where he instructed undergraduates in consumer behavior as part of the college's marketing program.

James P. Rowell, Vice President

Prior to co-founding HCD, Mr. Rowell was the President of the Somerset Consulting Group, a company that specialized in sales and marketing consulting, specifically in the area of market research and new business development. These services were integrated with HCD Research in 1993.

Earlier work experience includes Ortho Diagnostic Systems, a Johnson & Johnson company, from 1969 to 1985. Positions held include: Group Product Director, Marketing Director, Sales Manager and Sales Representative. Responsibilities included general management of sales and marketing functions including market research, product finance, national accounts, sales training and development, product promotion and advertising, technical services and technology acquisition.

Mr. Rowell received his Bachelor of Arts Degree from Olivet College in 1966 and served in the US Army from 1966 to 1969 earning the rank of First Lieutenant.

Arthur J. Kover, Ph.D., Consulting Director, Advertising Research Services

Arthur Kover, Ph.D., is responsible for guiding HCD’s advertising research services, and is focusing on designing optimal methods to adapt advertising research to the Internet.

Dr. Kover is the former editor of The Journal of Advertising Research, and is a Management Fellow at the Yale University School of Management.

During the 90’s, he was the Chairman of the Marketing Department at Fordham University’s Graduate School of Business. Prior to entering academia, Dr. Kover spent 20 years working on research and strategic initiatives at some of the world’s largest advertising agencies, including Kenyon & Eckhardt (now Bozell), Cunningham & Walsh and J. Walter Thompson.

He earned a BA in sociology from Cornell University and a Ph.D. in sociology from Yale University. He is past president of the Market Research Council and the Advertising Agency Research Directors Council. He has written numerous articles and has presented research at many major conferences.

Craig Alter, M.D., Consulting Medical Director

Craig Alter, M.D., serves as consulting medical director for HCD Research.
Dr. Alter is responsible for assessing strategic requirements and interpreting medical issues for marketing research projects and medical conferences. He also acts as a moderator for on-line consensus groups and assists in the design of medical research questionnaires.

Dr. Alter is a specialist in Pediatric Endocrinology Division of The Children’s Hospital of Philadelphia and a Clinical Associate Professor of Pediatrics at the University of Pennsylvania School of Medicine. Previously, he served as Assistant Professor of Pediatrics at the University of Massachusetts Medical School.

During his tenure, Dr. Alter has been the recipient of numerous awards and grants, including Fellow Teacher of the Year Award, Faculty Teaching Award and National Faculty Development Scholars Program.

Dr. Alter earned a BA, Summa Cum Laude, in mathematics and chemistry from the University of Pennsylvania, and an M.D. with honors from Harvard Medical School and the Massachusetts Institute of Technology Health and Science Program. He served his residency at Boston Children’s Hospital, which is ranked among the nation’s leading children’s hospitals.

Dr. Alter is a renowned lecturer, having presented at national and international medical conferences on pediatric endocrinology and diabetes. He has also authored and co-authored numerous articles and research papers for prominent U.S. and international peer-reviewed medical journals.

Barbara Hisiger, Senior Vice President, Strategic Planning and New Market Development

Barbara Hisiger has more than 30 years of diversified management and marketing experience in the interactive/on-line media, telecommunications and information services industries. She has served in senior management positions in the areas of business strategy, new product development, on-line panel development and performance measurement.

Prior to joining HCD Research, Ms. Hisiger served as an executive consultant with HealthStat, where she directed the initiatives to develop and implement new applications and markets for proprietary quality of life measurement tools. Previously, she served as senior vice president of on-line/interactive strategy with TVG; and earlier as executive vice president, global on-line research and new product development with Market Measures/Cozint-NOP World.

Ms. Hisiger was also the founder, president and CEO of Lightspeed Online Research, built as an organic initiative for the WPP Company. She began her career with AT&T, where she served in research and strategic planning positions increasing in scope and responsibility for AT&T and AT&T Bell Laboratories. 

Among her professional affiliations include serving on the board of directors of the American Marketing Association (AMA) and acting as chairman of the AMA Advanced

Research Techniques Forum. Ms. Hisiger has also presented at domestic and international conferences including AMA and ESOMAR conferences.

Robert Cardarelli, Chief Methodologist, HCD Research

Robert Cardarelli is a seasoned media and consumer research executive, with more than 12 years of experience in a broad range of disciplines. Mr. Cardarelli has specialized in the areas of predictive modeling, product positioning, audience measurement, segmentation, and marketing mix modeling for digital and traditional media.

Prior to joining HCD Research, Mr. Cardarelli served as director of marketing sciences and strategic solutions for Millward Brown USA. In that role, he consulted with the company’s North American client service groups on statistical and methodological issues pertaining to branding strategy, marketing effectiveness, market segmentation and product innovation. While at Millward Brown, Mr. Cardarelli also served as director, integrated media solutions. 

Previously, he served as associate director of research with Dynamic Logic, a Millward Brown company, where he managed the measurement and insights of digital and cross-media effectiveness for various advertisers, media companies and agencies. Mr. Cardarelli began his career with Kantar Media Research as director of operations, TGI Latin America.

Among his professional affiliations include the AMA, ARF, IAB, OPA, INFORMS and the Marketing Science Institute. Mr. Cardarelli has presented at domestic and international conferences including the ARF Audience Measurement 2.0, Worldwide Readership Symposium and ESOMAR conferences.

He earned a BS in psychology from the State University of New York at Stony Brook. He holds dual MS degrees in marketing strategy and applied statistics from the Zicklin School of Business at CUNY Baruch, and is currently pursuing a Ph.D. in qualitative research design.

Robert Feldman, Vice President of Marketing Research Services

As director of account services, Robert Feldman is responsible for expanding business opportunities within existing accounts, developing new business and forming strategic alliances with other business partners. During his 30-year career, Feldman has specialized in domestic and global marketing and marketing research, including more than 10 years in the international pharmaceutical industry in new product development, Rx to OTC conversions and strategic planning.

Prior to joining HCD Research, Feldman was vice president of business development and client services for Macro International, a wholly-owned division of Opinion Research Corporation. He also served as director, business development, for the international division of BASES.

Previously, Feldman held positions at Schering-Plough, serving on the global launch team for the Claritin RX to OTC conversion. He also developed the international market research function at Allergan Pharmaceuticals, managing the ethical ophthalmic and contact lens care products marketing research programs. Feldman earned a BBA in statistics and an MBA from Bernard Baruch College.

Richard Johnston, Vice President, Marketing Research Services

Richard Johnston is a sales and marketing professional with more than two decades of experience in sales, operations, marketing, marketing research and new business development within the health care industry.

Prior to joining HCD Research, Mr. Johnston served as a vice president of sales and marketing with AC Nielsen HCI. Previously he served as a vice president account supervisor with Integrated Healthcare Communications.

Mr. Johnston began his career in the medical device industry with Johnson & Johnson, where he held positions of increasing scope and responsibility in the areas of engineering, operations and sales and marketing. During his career with Johnson & Johnson, he served as director of international sales and director of international marketing.

Mr. Johnston earned a BS in industrial engineering from Rutgers University and an MBA from Fairleigh Dickinson University. He is a member of the IIE and the Pharmaceutical Marketing Research Group (PMRG).

Richard Berke, Vice President New Business Development and Legal Affairs

Richard Berke directs operations, including IT services and marketing research programs. He is also responsible for providing guidance on legal matters that include contract, privacy, intellectual property, security and other technology related issues.

Prior to joining the company, Berke held various legal and academic positions, including serving as an attorney in a private law practice and as an adjunct professor at the Community College of Philadelphia.

Berke earned a BA from the State University of New York at Stony Brook and a JD from Boston College. He is licensed to practice law before the courts of the Commonwealths of Pennsylvania and Massachusetts, United States District Court for the Eastern District of Pennsylvania, and the U.S. Court of International Trade. He has also earned various technology related certifications including CNA 3 and CNA 4.

Young Ju Yoon, Vice President, Analytics

As vice president of the analytics group at HCD Research, Young Ju Yoon is responsible for consulting with account executives regarding sampling and research methodologies. She is also responsible for directing the company’s market research analysts and managers in areas ranging from data analysis to developing actionable recommendations for clients.

Ms. Yoon has extensive experience in multivariate analyses and many types of market research projects including advertisement concept testing, advertisement effectiveness tracking, ATU tracking, needs assessment, market segmentation, brand positioning, customer satisfaction and product tests in the health care and CPG industries.

Prior to joining HCD Research, Ms. Yoon served as a marketing research consultant for Dongseo Research and worked as a freelance translator, during which time she translated research studies from Korean to English for various market research firms.

Ms. Yoon was a member of the editorial staff of Women and Society, a nationwide journal published by the Korean Women’s Study Institute and served as a research assistant at the Korea Cultural Policy Institute.

Ms. Yoon earned a BA in journalism and broadcasting from Ewha Woman’s University, an MA in Sociology from Seoul National University and an MBA in marketing and applied statistics from Rutgers University.

Moira Olszak, Vice President of Staff and Administration

Moira Olszak serves as vice president of staff and administration for HCD Research. She is responsible for managing all areas of human resources programs and policies, including hiring, benefits, employee relations and training.

In addition to managing human resources, Ms. Olszak is responsible for directing the strategic planning and implementation of information technology-related initiatives. She also maintains the role of account executive for the company’s database products.

Ms.Olszak joined HCD Research in 1993, as an account executive and was one of its first employees. Initially, Ms. Olszak was the primary customer contact for all inquiries relating to data sales and project management.

She earned BA degrees in psychology and business management from Georgian Court State College.

Paul Brala, Ph.D., Consulting Director, Qualitative Research

Paul Brala, Ph.D., is a practicing clinical psychologist, with more than 15 years of experience in survey design, measurement and analysis. As a consulting director for HCD Research, Dr. Brala is focusing on issues related to the optimal therapeutic management of patients on psychotropic medication.

In addition to his association with HCD Research, Dr. Brala heads a private practice and consults on business related issues. Previously, he was a staff psychologist for the Children’s Psychiatric Center in Morganville, NJ, and Clinical Director of Behavioral Health Services at the Colorado River Indian Reservation. Dr. Brala also served as a field supervisor in the Graduate School for Applied Professional Psychology at Rutgers University.

After serving four years as a U.S. Navy Medical Corpsman, Dr. Brala received a BS with a double major in biology and psychology from Florida State University. He also earned an MS and a Ph.D. in clinical psychology from Florida State University, during which he completed an extensive minor in neuropharmacology at the Florida A&M School of Pharmacy.

Dr. Brala has authored and co-authored scientific articles, abstracts and posters, and has presented at international clinical conferences.

Marcella Inserra, Director, Consumer Communications Research

As director of consumer communications research, Marcella Inserra assists in identifying new business opportunities within the pharmaceutical industry and other industries. Her main responsibilities include business development, developing new products within the consumer research arena and managing qualitative and quantitative research projects.

Prior to assuming her current responsibilities at HCD Research, Ms. Inserra was responsible for recruiting participants, fielding surveys, coordinating projects and developing budgets and project timelines. Ms. Inserra also plays an integral role in developing and enhancing the processes within the company’s project management department.

She has participated in various marketing research conferences and training programs including CASRO’s (Council of American Survey Research) Advanced Project Directors Training Workshop and Sales Workshop.

Ms. Inserra earned a BA in mathematics from The College of New Jersey.

Peter Smith, Vice President, Communications Research

As vice president of communications research, Peter Smith focuses on new technology, and business intelligence and prepares comprehensive reports and presentations.

Mr. Smith has more than 15 years of experience in consumer research and survey design. He has conducted qualitative and quantitative research across many industries, including pharmaceuticals, managed care, financial services, travel, public utilities and consumer electronics.

He has an in-depth knowledge of both qualitative and quantitative research techniques, and the statistical analysis of complex data. Mr. Smith has served as an instructor, teaching basic and advanced statistics courses, and is also an experienced focus group moderator.

Prior to joining HCD Research, Mr. Smith held senior research positions at PharmaStrat, Psyma International and Market Measures/Cozint.

He earned a BS in psychology and philosophy from Spring Hill College in Mobile, Alabama, and an MS in industrial-organizational psychology from San Diego State University. He is currently completing his Ph.D. in industrial-organizational psychology from Alliant University in San Diego, California.

Carol George, Senior Vice President of Business Development

Carol George has more than 20 years of custom research experience in the areas of new product development, sponsorship research, communications development and evaluation, brand equity, and customer satisfaction and loyalty.  

Prior to joining HCD Research, Ms. George served as vice president account development with Market Tools, where she was primarily responsible for acquiring consultative, on-line research contracts with Burger King, Benjamin Moore, Verizon, JP Morgan Chase and Panasonic.

Previously, she served as director, services division for Ipsos-Insight, where she led a new business initiative to obtain custom research projects in the financial services, cable, Internet, travel and the telecommunications industry. Earlier, Ms. George was vice president, account executive, telecommunications group, Roper Worldwide; and as senior research director with The Gallup organization, where her clients included AT&T, Citibank, Pepsi, Black & Decker and Hallmark, among others. She also served as a staff manager, consumer marketing research with AT&T.

Ms. George served as president of the New Jersey Chapter of the American Marketing Association, and has presented at marketing research conferences and events. She earned a BS in biochemistry from Louisiana State University and MBA from Baruch College/CUNY.

Vicki Lunden, Project Manager

As a project manager for HCD Research, Vicki Lunden is responsible for managing quantitative and qualitative projects, omnibus studies, and other projects such as seminars and training sessions. 

Prior to joining HCD Research as one of the first employees, Ms. Lunden served as a database management consultant. She has held various sales and marketing support positions with the company, during which time she was responsible for developing budgets and timelines, reviewing proposals and contracting external resources.

Ms. Lunden began her career with Ortho Clinical Diagnostics, where she held marketing support positions, including marketing coordinator for the company’s sales force.

She has participated in various marketing research conferences and project management training programs.

Kendall Anderson, Project Manager

As a project manager for HCD Research, Kendall Anderson is responsible for managing qualitative and quantitative communications research projects, and coordinating internal and external project resources.

Ms. Anderson reviews proposals and develops budgets and timelines for health care and consumer research projects, as well as develops and implements comprehensive recruiting strategies. Furthermore, she assists in training new project managers, and develops new methods in order to streamline and improve the company’s work flow processes.

She has participated in various marketing research conferences and training programs including the CASRO (Council of American Survey Research) Advanced Project Directors Training Workshop and the CASRO Panel Conference: Defining and Delivering Quality.

Ms. Anderson is also an active member of CASRO.  She earned a BA in communications studies from The College of New Jersey.

Shawn McCall, Project Manager

Shawn McCall serves as a project manager for HCD Research, where she is responsible for managing qualitative and quantitative communications research projects, and coordinating internal and external project resources.

Ms. McCall reviews proposals and develops budgets and timelines for health care and consumer research projects, as well as develops and implements comprehensive recruiting strategies.

Prior to joining HCD Research, Ms. McCall served as a brand representative with Red Bull New York, where she provided marketing support for the organization, including managing and participating in special events and promotions for non-profit organizations, local schools and community programs. Previously, Ms. McCall served as a marketing intern with Red Bull New York.

Ms. McCall earned a BA in marketing from The College of New Jersey.

George (Tripp) Carey, Marketing Research Consultant

Tripp Carey has nearly two decades of experience as a counseling psychologist and focus group moderator. During that time, Mr. Carey has conducted in-depth interviews and moderated focus groups for clients in the pharmaceutical and diagnostic industry. Mr. Carey has also designed and developed discussion guides and written numerous reports.

In addition to his association with HCD Research, Mr. Carey is the founder of White Oak Counseling Center. In private practice since 1990, he continues to provide individual, couples, and family counseling in the eastern Pennsylvania area. He has served as a staff psychologist for Lenape Valley Foundation, where he was the Director of Biofeedback and Stress Management and also managed a satellite office.

Mr. Carey earned an MS in community counseling from Villanova University and is a licensed psychologist in Pennsylvania. He also earned a BS in engineering from the University of Oklahoma. Carey has completed RIVA training for qualitative researchers and is an active member of QRCA.

Mr. Carey has also served as an adjunct faculty member of psychology at Delaware Valley College, and continues to conduct workshops for companies, schools, churches and community organizations.

Susan Riley, Marketing Research Consultant

Susan Riley has more than two decades of product management and health care moderating experience, having moderated nearly 2,000 promotional meetings and focus groups. In addition to moderating focus groups for HCD Research, she also develops discussion guides, analyzes data and writes comprehensive reports.

Prior to her association with HCD Research, Ms.Riley served as an independent moderator for pharmaceutical companies. As a product marketing manager with NDC Health and marketing director for IMS Health, she authored IMS Business Watch: Year in Review, and also received the vice-president’s award for new product launch excellence. She also served as a moderator with The Vanderveer Group and as principal market analyst with Healthcare Marketing Group.

Maureen Wesolowski, Marketing Research Consultant

Maureen Wesolowski provides marketing research services primarily for clients in the health care industry. She has been involved in a wide variety of both qualitative and quantitative research studies for HCD Research, including numerous focus groups.

Prior to her association with HCD Research, she served as the marketing research and planning department manager at Roche Diagnostic Systems, Inc. for eight years. There she conducted both qualitative and quantitative studies including focus groups for new product development projects, concept testing, testing of instrument prototypes and completed instruments, customer satisfaction and corporate image studies. She received formal training in conducting focus groups at the Burke Institute.

Prior to her tenure at Roche, Wesolowski was associate product manager at Electro-Nucleonics, Inc. and a registered medical technologist (ASCP) at Newark Beth Israel Medical Center.

She earned a BS in medical technology from Rutgers University and an MBA in marketing/management from Rutgers Graduate School of Management.