HCD Bloghttp://www.hcdi.net/blog/ HCD Research Blog http://www.hcdi.net/images/HCDresearch_medium.jpgHCD Bloghttp://www.hcdi.net/blog/RSS Feed from HCDI.netIcebergs and Brand Communication: Taking a Closer Look at What Lies Below the Surface http://www.hcdi.net/blog/view.cfm?bID=13 Take a good look at the image below. Tue, 08 May 2012 17:12:38 -0400http://www.hcdi.net/blog/index.cfmGlenn.Kessler Social Media Research: A Powerful Supplement to Traditional Marketing Research http://www.hcdi.net/blog/view.cfm?bID=12 Social networking tools are becoming a popular method for obtaining information in situations which previously relied on traditional marketing research. Fri, 01 Jul 2011 10:55:48 -0400http://www.hcdi.net/blog/index.cfmGlenn.KesslerDoes Traditional Media Advertising Impact Consumer Sentiment in New Media? http://www.hcdi.net/blog/view.cfm?bID=11 Advertising spending is experiencing a sharp decline, most likely the largest in history. Thu, 20 May 2010 12:18:34 -0400http://www.hcdi.net/blog/index.cfmGlenn.KesslerTo Refresh or Not Refresh: The Value of Monitoring Campaign Wear Out http://www.hcdi.net/blog/view.cfm?bID=10 Tiger Woods and Dad in New Nike Ad...Doesn't Help Nike or Tiger http://www.hcdi.net/blog/view.cfm?bID=9 The latest Nike commercial featuring Tiger Woods with his Dad's voice over falls flat with viewers. Fri, 09 Apr 2010 16:29:15 -0400http://www.hcdi.net/blog/index.cfmGlenn.Kessler