Press Releases


Americans Say Jackson's Death is Receiving Too Much Media Coverage

More than one-third (39%) believe Farrah Fawcett's death is not receiving enough coverage

Flemington, NJ, July 2, 2009 – A new national media study among 1,850 Americans revealed that the majority of respondents (63%) believe that Michael Jackson’s death is receiving too much media coverage in comparison to the coverage of Farrah Fawcett’s death.

The study was conducted by HCD Research using its MediaCurves.com® website on July 1, to obtain Americans’ perceptions of recent celebrity deaths, with regard to the amount of media coverage they are receiving.

While the majority of respondents (63%) reported that Michael Jackson’s death is receiving too much media coverage, an even larger majority (80%) reported that they are engaged in the topic when they are exposed to it by the media. However, a slightly higher percentage of respondents (84%) indicated that they are engaged with the topic of Fawcett’s death when they are exposed to it by the media.

Among the study findings:

“With regard to the topic of Michael Jackson’s death, indicate whether or not you feel the media coverage is appropriate.”

 

Total

Too much coverage

63%

Appropriate coverage

36%

Not enough coverage

2%

“Please indicate how engaged you are in this specific topic (Michael Jackson’s death) when you are exposed to it in the media.”

 

Total

Extremely engaged in the topic

13%

Engaged in the topic

29%

Somewhat engaged in the topic

38%

Not at all engaged in the topic

20%

“With regard to the topic of Farrah Fawcett’s death, indicate whether or not you feel the media coverage is appropriate.”

 

Total

Too much coverage

5%

Appropriate coverage

56%

Not enough coverage

39%

“Please indicate how engaged you are in this specific topic (Farrah Fawcett’s death) when you are exposed to it in the media.”

 

Total

Extremely engaged in the topic

11%

Engaged in the topic

32%

Somewhat engaged in the topic

41%

Not at all engaged in the topic

17%

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).  You can also receive updates from MediaCurves.com by following us on Twitter:  http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

About MediaCurves.com
MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements. MediaCurves.com is a service of HCD Research, a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.