Press Releases
One-Third of Americans Say Iranian Election Demonstrations are Lacking in Media Coverage
Majority of Americans (88%) report being engaged in Iran election situation
Flemington, NJ, July 6, 2009 – A new national media study among 1,850 Americans revealed that one-third of respondents reported that the demonstrations and protests in Iran are not being covered enough by American media.
The study was conducted by HCD Research using its MediaCurves.com® website on July 1, to obtain Americans’ perceptions of the media coverage regarding the demonstrations and protests in Iran as a result of the recent election. To view detailed results go to: www.mediacurves.com.
A similar, associated study was also conducted regarding the amount of media coverage of the recent celebrity deaths. The majority of respondents (63%) reported that Michael Jackson’s death had received far too much media coverage, compared to 7% of respondents who reported that situation in Iran received too much media coverage.
Among the study findings:
“With regard to the topic of the Iranian election demonstrations and protests, indicate whether or not you feel the media coverage is appropriate.”
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Total
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Too much coverage
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7%
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Appropriate coverage
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61%
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Not enough coverage
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33%
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“Please indicate how engaged you are in this specific topic (Iran) when you are exposed to it in the media.”
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Total
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Extremely engaged in the topic
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16%
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Engaged in the topic
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37%
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Somewhat engaged in the topic
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35%
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Not at all engaged in the topic
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11%
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“With regard to the topic of Michael Jackson’s death, indicate whether or not you feel the media coverage is appropriate.”
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Total
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Too much coverage
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63%
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Appropriate coverage
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36%
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Not enough coverage
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2%
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“Please indicate how engaged you are in this specific topic (Michael Jackson’s death) when you are exposed to it in the media.”
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Total
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Extremely engaged in the topic
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13%
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Engaged in the topic
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29%
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|
Somewhat engaged in the topic
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38%
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Not at all engaged in the topic
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20%
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Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
About MediaCurves.com
MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements. MediaCurves.com is a service of HCD Research, a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.