Press Releases


Americans Rank Randy Jackson and Michael Phelps as Most Likeable Celebs For 2009

Joe Jackson and Michael Vick rank least likeable, least sincere and least believable

Flemington, NJ, October 13, 2009 – Results from a series of national media studies which obtained Americans’ ratings of celebrities in the news in 2009, revealed that America Idol judge, Randy Jackson and Olympic swimmer, Michael Phelps ranked as the most likeable.

The results were based on a series of studies that were conducted by HCD Research using its MediaCurves.com® website during January-October of 2009 among Americans who ranked various celebrities on scales of likeability, believability and sincerity. Respondents ranked 33 celebrities who were featured in news stories that were tested by MediaCurves.com® in 2009.

Joe Jackson and Michael Vick ranked lowest on scales of likeability, sincerity and believability. Jon Stewart and Randy Jackson ranked highest on believability while Randy Jackson and Buzz Aldrin ranked highest on sincerity.

Among the findings:

Rankings were based off a 1-7 scale where 1 represents ‘not at all strong in that attribute’ and 7 represents ‘extremely strong in that attribute’

The below rankings are listed in order from least likeable, believable and sincere to most likeable, believable and sincere

LIKEABLITY

BELIEVABILITY

SINCERITY

 

MEAN

 

MEAN

 

MEAN

Joe Jackson

2.2

Joe Jackson

2.3

Joe Jackson

2.3

Michael Vick

2.3

Michael Vick

2.3

Michael Vick

2.3

Mark Sanford

3.1

Mark Sanford

3.2

Mark Sanford

3.2

Anne Coulter

3.4

Chris Brown

3.3

Chris Brown

3.4

Peter King

3.4

Sarah Palin

3.6

Sarah Palin

3.6

Chris Brown

3.4

George Bush

3.7

Levi Johnston

3.6

Levi Johnston

3.5

Anne Coulter

3.7

Timothy Geithner

3.8

Simon Cowell

3.8

Levi Johnston

3.7

Michelle Obama

3.8

George Bush

3.8

Timothy Geithner

3.8

Anne Coulter

3.9

Timothy Geithner

3.9

Michelle Obama

3.8

George Bush

4.0

Arlen Specter

3.9

Alex Rodriguez

3.9

Alex Rodriguez

4.0

Michelle Obama

3.9

Jim Cramer

4.0

Jim Cramer

4.2

Sarah Palin

4.0

Peter King

4.0

Arlen Specter

4.2

Jim Cramer

4.1

Arlen Specter

4.2

Peter King

4.3

Alex Rodriguez

4.2

Elisabeth Hasselbeck

4.3

Sherri Sheperd

4.4

Elisabeth Hasselbeck

4.3

Sherri Sheperd

4.3

Joy Behar

4.4

Joy Behar

4.3

Joy Behar

4.3

Elisabeth Hasselbeck

4.6

Sherri Sheperd

4.4

Joe Biden

4.5

Kara DioGuardi

4.7

Joe Biden

4.4

Barack Obama

4.6

Simon Cowell

4.8

Kara DioGuardi

4.7

Paula Abdul

4.7

Bristol Palin

4.8

Barbara Walters

4.8

Joseph Lowery

4.7

Barbara Walters

4.9

Joseph Lowery

4.8

Bristol Palin

4.7

Whoopie Goldberg

4.9

Whoopie Goldberg

4.9

Whoopie Goldberg

4.8

Joseph Lowery

4.9

Carrie Prejean

4.9

Kara DioGuardi

4.8

Joe Biden

4.9

Bristol Palin

4.9

Caroline Kennedy

5.0

David Letterman

4.9

David Letterman

4.9

Barbara Walters

5.0

Barack Obama

5.0

Buzz Aldrin

4.9

Carrie Prejean

5.0

Michael Phelps

5.0

Caroline Kennedy

5.1

David Letterman

5.0

Caroline Kennedy

5.2

Barack Obama

5.3

Buzz Aldrin

5.0

Carrie Prejean

5.2

Paula Abdul

5.4

Michael Phelps

5.1

Paula Abdul

5.3

Jon Stewart

5.4

Simon Cowell

5.2

Jon Stewart

5.4

Michael Phelps

5.5

Jon Stewart

5.4

Randy Jackson

5.5

Randy Jackson

5.6

Randy Jackson

5.5

Buzz Aldrin

5.6

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).  You can also receive updates from MediaCurves.com by following us on Twitter:  http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

HCD Research, a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.