In mid-August, Glenn Kessler, Co-Founder and Managing Partner, and Arthur Kover, Ph.D., Consulting Director, appeared on “Fox & Friends” and the Brit Hume show to showcase and explain HCD AdverTest™, an innovative web-based advertising testing technology. In addition, the results of the company’s ad research and polling studies have been covered by the New York Post, Chicago Tribune, Dallas Morning News and the Washington Post, among other media.

HCD in conjunction with Muhlenberg College Institute of Public Opinion (MCIPO) have used web-based applications to conduct nationwide, non-partisan studies and advertising research throughout the election to measure voter reactions to the candidates’ advertisements.

According to Kessler, his firm employed a methodology that it uses to conduct advertising research and surveys for its clients in the health care industry. “While we had conducted surveys regarding social issues with Muhlenberg College, we decided that it would be interesting to test Internet and television advertisements to measure which candidates’ ads were the most effective,” said Kessler. “In addition, we wanted to attract media attention to showcase our ad testing methodology, which is an outgrowth of the methodology that we use to test print advertisements for our health care clients.”

In addition, HCD maintains hcdhealth.com, a news and information resource dedicated to examining the social, legal, ethical and economic issues confronting the U.S. health care system. HCD's research on these issues have been covered by national and regional publications as well as radio stations.

Read what the press wrote.