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Awareness, Trial, Usage (ATU) Studies
HCD employs quantitative techniques to measure awareness (aided and unaided),
attitudes, product attribute perceptions, brand equity, usage and message recall.
HCD conducts ATU studies among multiple market segments and across different regions
of the world.
Real-time results are available as the survey is in progress by accessing HCD
iReports™, our proprietary reporting software. HCD iReports provides comprehensive
standard reports with graphs and data tables, and the ability to create custom
cross tabulation reports. Using HCD iReports, customers can also import graphs
and tables into Excel and PowerPoint and export raw data in various formats
(spss, csv, etc).
Our software methodology enables customers to conduct objective, random research
and provide their management team with comprehensive, timely survey results.
As a leading marketing and communications research company, HCD Research has
a staff of research professionals who partner with clients to define objectives
and design programs that help them achieve their advertising and marketing goals.
If you would like to learn more about our services, please call us at 908-788-9393.
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