Brand Strategy
Brand Positioning Strategies
We provide clients with valuable data regarding emotional, value-centered and consumer-generated characteristics of the brand relative to their marketing initiatives. Our focus is to differentiate brands, determine how messages resonate with consumers, and determine the brand's potential "whitespace" and unique value propositions.
We analyze:
- Brand image profiles – distinctiveness of brand's image and differentiation rom competitors
- Clarity of perceptions – determine if the intended messages are being communicated
- Correspondence analysis – determines relative position of brands in the market
- Brand personality – extroversion, sensitivity, stability and conscientiousness
- Values – features, benefits and USPs
Depending on the marketing objectives, we offer proprietary analytic methods that incorporate market simulations, Bayesian networks and the foundations of evolutionary programming.
We also employ more forward-looking innovative proprietary algorithms, including prediction markets, to assess market share based on the collective intelligence or "Wisdom of the Crowds."
Our Enhanced Methodologies
Key driver analysis – Unlike many companies, we use robust regression methods to provide predictive models for each driver and its elasticity.
Attribute Mapping – Using a combination of clustering algorithms and predictive modeling, we provide maps for many dimensions.
Risk vs. Opportunity Driver Analysis - We employ prediction markets methodology to assess potential market share based on collective intelligence
Volumetric Analysis – Through real-world simulations programs, we can predict geographic "hot spots" for potential market growth.