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Home > Services > Communications Research
Communications Research
 Internet-based
advertising research tools have enabled advertising and marketing personnel
to improve their time-to-market, obtain quantitative results and eliminate
geographic restrictions. At HCD Research™, we have designed and developed
on-line tools for all three stages of print and broadcast advertising research:
- Idea and Concept Creation
- Concept Testing
- Advertising Tracking
Our web-based tool for the first stage of advertising development, HCD Research
Message Optimizer™, harnesses the power of sophisticated quantitative
tools with the flexibility of the Internet to help marketers improve product
positioning and optimize copy and graphics.
HCD Research Message Optimizer™ is comprised of a three-phased research
process that employs a hybrid conjoint analysis design, which determines the
value that members of a particular market segment attach to various messages
and graphics. HCD Message Optimizer provides a relative ranking of message
elements and allows marketers to conduct computer simulations. Through these
simulations, advertising and marketing personnel can more quickly determine
the optimal overall message for promoting their products to target markets.
HCD Research AdverTest™ is a concept testing tool that uses the Internet
to provide marketers with rapid, real-time insight into consumer preferences
related to print or broadcast advertisements. HCD AdverTest is a flexible,
cost-effective method for rapidly obtaining comprehensive data regarding consumer
preferences to speed marketing decision making. Unlike traditional research
methods, the technology can be employed with respondents located virtually
anywhere in the world to provide powerful insights into why an advertising
concept does or doesn’t work. More...
The AEB (Ayer Emotional Battery) is an add-on tool that works to measure the mood
and emotional impact of advertising. The AEB captures feelings of participants
as they view advertising. Used in conjunction with HCD AdverTest and HCD AdverTrak™,
the AEB provides marketers with immediate, interactive insight into customer preferences
for promotional material in print or animated storyboard formats. More...
HCD Research AdverTrak™ is an interactive advertising tracking and measuring
tool that enables marketers to measure the effectiveness of their print and broadcast
advertising through the Internet. HCD AdverTrak measures whether advertisements
accomplish their objectives of educating costumers, changing their attitudes or
beliefs or compelling them to take action. More...
HCD Research is comprised of experienced research professionals who work with
clients to define requirements and design, and implement programs that will
help them meet their promotional objectives. Our staff has extensive experience
in all phases of advertising research, including recruiting participants,
designing survey questionnaires, obtaining objective data and compiling data
into comprehensive reports.
Printable brochure (PDF): Web-based
Advertising Research Services
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