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HCD Research, we have conducted hundreds of on-line surveys, eliciting responses
from thousands of physicians, allied health care professionals and patients.
We use an nth select or random sampling methodology in our recruiting process,
which reduces bias associated with predesigned health care panels. This method
allows us to target any segment of health care, including physicians and allied
health professionals.
We also use various electronic and direct mail communication programs to recruit
participants, and we do not place limitations on the recruiting process. We
can take called-on lists and prescribing information and match it with our proprietary
databases of health care professionals for the targeted segments.
Our surveys yield rapid response and are more accurate and cost-effective than
traditional methods. In addition, Internet surveys do not require reproduction
or data entry, and participants can be polled overnight. This provides the most
rapid method of obtaining comprehensive marketing research data.
Physician Studies
- Randomly select participants from universe of health care professionals
- Cross-match prescribing segments to collect information for any physician
segment
- Rigorously screen opt-in registrants
Patient Studies
Through HCD’s strategic alliance with NexCura® we can provide medical
marketers with the ability to target and survey hard-to-reach patient segments,
as well as physicians and health care professionals in oncology, cardiovascular,
and respiratory disease areas. HCD Research uses specific patient data and works
directly with NexCura to recruit patients to participate in DTC (direct-to-consumer)
marketing and communications research studies. HCD Research also has broad experience
in accessing specific types of physicians and health care professionals for
market research in these clinical areas as well. As a result, the partnership
between HCD Research and NexCura enables researchers to access both sides of
the decision-making process relevant to these medical conditions.
HCD Research is comprised of experienced research professionals who work with
clients to define requirements and design, and implement programs that will
help them meet their promotional objectives. Our staff has extensive experience
in all phases of advertising research, including recruiting participants, designing
survey questionnaires, obtaining objective data and compiling data into comprehensive
reports. (Printable PDF brochure). | 
