In addition, we measure the effectiveness of sales training programs that are regularly conducted at POA meetings, by conducting follow-up surveys to elicit sales reps’ opinions of the training sessions.

Our web-based surveys eliminate geographic constraints, which enable us to obtain a significant amount of data in a short time period. Furthermore, since respondents are ensured anonymity, they are more willing to participate and share their thoughts.

We develop survey sites for each brand, which include logos, images of promotional items and premiums, and questions regarding usage and perceived value of each item. Upon entering the site(s), representatives are asked to review and rank items on a value scale. If reps rank an item at the bottom of the scale, they are asked to explain their perceived lack of value for the item. Conversely, when they rate an item at the top of the scale, they are asked to explain why they believe it is of great value.

These surveys enable marketers to identify items that should be eliminated, and uncover traits of valuable items, which should be considered in the design process of future promotional items.

After the surveys are completed, clients receive a top-line survey report and an executive summary. Clients can also access a secure web link to view real-time results as the survey progresses or conduct tabulations and cross-tabulations once the survey is completed.

As a leading advertising and marketing research company, HCD Research has a staff of research professionals who partner with clients to define objectives and design programs that help them achieve their advertising and marketing goals.

If you would like to learn more about our advertising or marketing research services, please call us at 908-788-9393.