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Qualitative
 We
specialize in conducting traditional qualitative research, which includes central
location in-depth interviews and phone interviews. In addition, we conduct Tele-Web
focus groups using the Internet and telephone.
As a result of conducting numerous on-line surveys, we have many respondents
whom we can call on to construct advisory panels if they are appropriate for
the client's marketing application.
We select the methodology that is best suited to meet the needs and research
objectives of our clients. Our goal is to provide actionable insights based
on a clear understanding of the perceptions and attitudes of the target market.
HCD Research is comprised of experienced research professionals who work with
clients to define requirements and design, and implement programs that will
help them meet their promotional objectives.
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