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Quantitative
 Our
marketing research group is directed by S. Chan Choi, Ph.D., Vice Chairman of
Marketing, Rutgers University Graduate School of Management. Under the direction
of Dr. Choi, we have fully integrated traditional and web-based research techniques
to improve the speed and efficiency of our research.
Advanced Internet Research Techniques
- Multivariate Analysis
- Conjoint Analysis
- Choice Model
- Optimal Price Index (OPI) Technology
- Multi-Dimensional Scaling (Perceptual Mapping)
Benefits of Internet Research
- Qualified and Representative Samples
- Ideal for Presenting Graphics/Images
- Efficient Execution of Complex Studies
- Offers Speed and Flexibility
- Reaches Global Audience
- Cost Effective
Our Internet studies feature HCD iReports™, which enable clients to view
real-time results while the survey is in progress, in addition to traditional
comprehensive analysis and reporting.
Check and Phone Studies
We also conduct check and phone studies. We select the methodology that is best
suited to meet the needs and research objectives of our clients.
HCD Research is comprised of experienced research professionals who work with
clients to define requirements and design, and implement programs that will
help them meet their promotional objectives. Our staff has extensive experience
in all phases of quantitative research, including recruiting participants, designing
survey questionnaires, obtaining objective data and compiling data into comprehensive
reports. | 
