HCD Research Announces Neuroscience-based Video Game Research Services

HCD Research has released neuroscience-based video game research tools which, when combined with traditional research methods, provide a comprehensive view of respondents’ non-conscious and cognitive responses to video game concepts, mechanics, presentation and full releases. These products are part of a suite of services offered under the brand name HCD ElementsGR (Game Research).

The HCD ElementsGR video game research suite of tools provides full-spectrum Games User Research and User Experience (GUR/UX) solutions, offering research and analysis based on qualitative and quantitative market research tools, expert insight and analysis from game industry veterans, and a robust array of neuroscience and biometric products and services.

The HCD ElementsGR video game research suite of tools make it easy to leverage the latest GUR/UX processes and technologies at any point in the game development cycle. From pre-production, wire-framing and prototypes, through production, beta testing and live game services – HCD ElementsGR tools can provide effective, reliable analysis without disrupting productivity or development schedules.

HCD’s GUR/UX division is directed by Josh Drescher – a veteran producer, designer and creative director with more than a decade of game development experience across PC, Mac, console and mobile platforms. In addition to creative, design and production roles, he has worked closely with marketing departments and has acted as one of the main voices and public representatives for various studio franchises and products including Warhammer Online, Dark Age of Camelot and Second Chance Heroes.