HCD has been conducting research with health care professionals (physicians, nurses, technicians, and home health care workers), patients, caregivers, and consumers for over 20 years. Our research methods integrate traditional market research tools and applied consumer neuroscience, when appropriate, to concentrate on delivering actionable results at all stages of communication development. This includes early stage positioning, website optimization/usability, detail aid and mobile app optimization, and final execution of branded content. HCD also provides services related to packaging and medical device product development.

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