Addressing the WEIRD problem in consumer science: Representation in Research

To explain the WEIRD problem, let’s start with a weird analogy…  Every career involves some type of research, which inevitably helps professionals get better at their craft. Consider a baker with a specialization in pies. Custard, cream, and apple pies are all second nature to this person because they learned as much as possible to become an expert in this particular domain. Yet, the...