Do You See What I See? Making the Most of Eye-Tracking in Retail

Coauthored by HCD's VP of Research & Innovation, Michelle Niedziela, PhD, and Manager of Behavioral & Marketing Sciences, Kathryn Ambroze As seen in the retail issue of NMSBA's INsights mag... When investigating consumer behavior and decision making during the shopping experience, eye-tracking remains a popular tool in consumer retail research....