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Setting New Standards In On-line Research
HCD Research is a marketing and communications research company that was founded in 1991. HCD Research focuses solely on providing traditional and e-based marketing and communications research services...

Innovative Products and Services
HCD Research offers a series of innovative Internet-based products and services covering all phases of the advertising cycle: message selection and optimization, advertising testing as well as tracking. In addition, we offer on-line focus groups for qualitative research...

New Services



   12-Month Rolling Average Norms

   Tip-In Testing

   HCD Eye-Tracking Metrics

   HCD AdverTrak™

   Web Site Testing

   DTC Ad Testing

   Sales Detail Aid

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New Environments in Communications Research
Art Kover, Professor/Managing Consultant
Latest Topic  Friday, January 30, 2009
Relaxing the Death-Grip of Norms in Communications Research

Latest News


HCD in the News
June 17, 2009 — Survey: Letterman Apology Sincere
 
June 17, 2009 — Majority Say Letterman's Apology to Palin Was Sincere After Viewing Video
May 14, 2009 — HEALTH CARE REPORT: Swine flu fears wane
May 1, 2009 — Joe Biden, the Flu and You
April 30, 2009 — Glenn Kessler discusses H1N1 Swine Flu on WXXI FM, Rochester.
Download and Listen to Audio
April 28, 2009 — Poll: Doctors Concerned About Swine Flu
April 24, 2009 — Brands Under Attack: Marketers Can Learn From Domino's Video Disaster
April 20, 2009 — Reaction to Obama-Chavez exchange split along party lines
April 20, 2009 — Domino’s Response Offers Lessons in Crisis Management
April 17, 2009 — Domino's Takes a Hit After 'Prank' Video
Mar. 27, 2009 — What if public could vote off an "American Idol" judge?
March 25, 2009 — Glenn Kessler discusses the public reaction to Obama's news conference on the economy on Fox Philly.
Mar. 19, 2009 — Serious Overtones to Jon Stewart's Smack Down
Feb. 25, 2009 — President Obama reignited feelings of inspiration following his speech to Congress on Tuesday, according to a new national study.
Feb. 24, 2009 — Sharpton wants investigation of News Corp.
March 12, 2009 — Glenn Kessler discusses the results from the Judge the Judges project on Fox Philly.
Feb. 27, 2009 — Glenn Kessler discusses the results from the Judge the Judges project on Fox Philly.
Feb. 19, 2009 — Glenn Kessler discusses the results from the Judge the Judges project on Fox Philly. Judge the Judges is an ongoing MediaCurves.com study where the American Idol judges are rated.
Feb. 2, 2009 — Anheuser-Busch Loses Ad Meter Crown to Consumer-Generated Spot — But A-B President Dave Peacock was gracious in defeat: "Hats off to Doritos," he said.
Feb. 2, 2009 — Best Super Bowl Ad? Depends on How You Measure — “Our method uses random positioning of the ads outside the context of the game,” Kessler said.
Feb. 2, 2009 — N.J. firm says Budweiser had three of top five Super Bowl ads — The marketing mavens behind Budwesier beer came up with three of the top five television commercials during the Super Bowl Sunday night, according to a HCD Research of Flemington.
Jan. 21, 2009 — Obama's Work Begins Amid Hopeful America — With the parades behind him, President Barack Obama begins Day One of his new administration with an encouraging sign.
Jan. 20, 2009 — Study finds viewers liked Obama's speech — At HCD Research in Raritan Township, approval for Obama was evident both in the results of the national study the media research firm conducted today, and in the response of office workers who gathered to watch the inauguration on a flat-screen TV.
Jan. 18, 2009 — Gauging Obama's inaugural impact — Panelists in the study will be asked whether they think Obama is "hardworking" and "honest," and whether the speech made them feel "hopeful" or "confident" or "sad."
Jan. 13, 2009 — HCD Research of Flemington will rate Super Bowl commercials — For the third year, HCD Research of Flemington will conduct a national study during the Super Bowl to rate the commercials.
Dec. 18, 2008 — MediaCurves study makes Hardball's "Big Number".
Nov. 3, 2008 — Poll Asks for Presidential Predictions, Rather Than Preference — Most presidential polls ask respondents whom they’ll be voting for Tuesday.
Oct. 28, 2008 — Glenn Kessler
of HCD Research discusses political ads
on Fox Philly's "The Last Word".
Oct. 20, 2008 — Glenn Kessler
of HCD Research discusses Sarah Palin's appearance
on Fox Philly's "The Last Word".
Oct. 16, 2008 — Glenn Kessler
of HCD Research discusses 3rd 2008 Presidential Debate Results
on Fox Philly's morning show.
October 08, 2008 — The Likeability Factor Survey — ...independents at Mediacurves.com thought the Democrat outperformed the Republican 52 percent to 34 percent.
October 03, 2008 — Our Media Curves research friends got real-time responses from more than a thousand self-identified Democrats, Republicans and independents last night...
Sept. 26, 2008 — Glenn Kessler
of HCD Research discusses debate results
on Fox Philly's "Last Word".
Sept. 16, 2008 — Glenn Kessler
of HCD Research discusses political ads
on Fox morning show.
Sept. 15, 2008 — Glenn Kessler
of HCD Research discusses political ads
on Fox Philly's "Last Word".
Sept. 9, 2008 — Glenn Kessler
of HCD Research discusses political ads
on Fox morning show.
Aug. 14, 2008 — Glenn Kessler
of HCD Research provides intro
for politcal study conducted by MyFox.
Aug 1, 2008 — Molinaro knows which way the wind blows — Borough President James Molinaro: Energy visionary? He doesn't think so, but a recent poll showed that many Americans believe...
July 24, 2008 — Fox 29 News
covers results
from MediaCurves.com™ study on McCain's campaign ad "Pump".
July 15, 2008 — CNN Segment Dramatically Shifts Opinion on MRFF Lawsuit Among Both Non-Christians and Christians
July 13, 2008 — N.J. firm's 'curves' track opinions — Technology follows viewers' reactions in lightning-fast time
May 16, 2008 — National Research Firm Launches Music Video Contest for Election '08
Apr. 14, 2008 — MediaCurves.com™
on the Fox 29 Special Election Segment
to test Obama's explanation of his comments regarding Pennsylvanians being "bitter".
Apr. 1, 2008 — HCD Research's
MediaCurves' technology used on the Fox 29 Special Election Segment
to discuss Obama and Clinton campaign ads.
Feb. 29, 2008 — HCD Research President Glenn Kessler on
the Fox 5 News at 10
to discuss Clinton Campaign ad "3AM Phone Call"
Feb. 4, 2008 — HCD Research President Glenn Kessler on
Fox's "Good Day New York"
to discuss the 2008 Super Bowl Commercials
Sep. 2007 — HCD Research President Glenn Kessler speaks at the e-Voter Institute Conference
Feb. 5, 2008 — Fox sets new Super Bowl records with audience and ad revenues — The New York Giants' dramatic last-minute win over the New England Patriots pulled in...
Feb. 5, 2008 — Ad score card's winners, losers — "I thought this year the game was much more interesting than the advertising," said Glenn Kessler, president of HCD Research...
Feb. 4, 2008 — Super Bowl Viewers Say FedEx Delivered Winning Ad — Results of a national study conducted among 2,400 Super Bowl viewers last night revealed...
Feb. 4, 2008 — The Postgame Ad-Ranking Game — A firm called HCD Research, which had the FedEx ad first, recruited more than 2,400 people...
Jan. 28, 2008 — State of the Union Viewers Show Range of Emotions — During the president's State of the Union address, research company MediaCurves.com conducted a poll...
Jan. 15, 2008 — Kennedy ad wins some over to Hugo Chavez — ...ads running now that are similar to those that ran last year can evidently have an effect...
Jan. 7, 2008 — Which Ads Will Score Among Super Bowl Viewers? — National Research Firm Will Test Ads and Announce Winners
Jan. 4, 2007 — It's All In Your Headgear: Woman Wearing Shawls Are Less Welcome in the 'Hood'

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