Press Releases

The New Normal – What Entertainment Venues Need to Know about Consumer Priorities


Audience Perceptions Drive Event Venue Attendance in Covid Times Flemington, NJ: Entertainment venues—part of the industries hit hardest by the COVID-19 pandemic—are yearning for consumers to return at pre-pandemic levels. Some of the most recognizable entertainment venues across the country will soon require proof of vaccination to enter their facilities. The entertainment and hospitality industry had been on the verge of returning to normalcy with tours kicking off and festivals happening across the country, but the delta variant has dampened...

Augmented Reality Market Research: Connect with consumers in the durable goods and CPG markets


Augmented reality (AR) involves the inclusion of virtual elements into a live view of a current, real-world space, bridging the gap between the physical and digital worlds. HCD introduces AR Surveys, a novel market research methodology allowing consumers to respond to digital survey questions while viewing a product or consumer experience through their device’s camera. This use of AR Surveys merges a physical product with a digital landscape to better understand consumer perceptions. It is easy to implement, provides an...

New Hire Alert!


Please join us in giving a warm welcome to our newest Market Research Analyst Intern, Isha Deswal A 2020 graduate from the Master of Behavioral and Decision Sciences program of the University of Pennsylvania, Isha is a human behavior and insights enthusiast. She developed a keen interest in market research after pursuing courses in consumer behavior and data analysis from the Wharton School where she had a chance to work on client projects and case studies. Her experience as a...

NeuroPolitical study investigates nonconscious viewer response to Biden’s Joint Session Speech


On Wednesday, April 28th, the night of his 100th day in office, President Joe Biden delivered his first public address before a joint session of Congress. Biden touched on a wide range of issues in addition to the pandemic, urging Republicans to work with Democrats to address gun violence, climate change, police reform and more. President Biden received high praise from Democrats on social media as the speech began with more than 250,000 posts related to the address and the...

New Hire Alert!


Please join us in giving a warm welcome to our newest Market Research Analyst, Aja Allison Originally from the U.S. Virgin Islands, Aja received her Bachelor of Arts degree in Economics and International Relations in 2019 at New College of Florida. While attending New College of Florida, Aja developed a passion for market research and understanding the ways in which consumer behavior drives whole industries. During her junior year, she studied abroad in Seoul, South Korea, where she conducted research...

HCD launches On-Demand Implicit Research Tool


HCD expands Subconscious Consumer Research Capabilities with Online Services Flemington, NJ-- Today, HCD Research, a market research company specializing in applied consumer neuroscience, announced the launch of a new on-demand service that gives clients the ability to rapidly design, integrate and report consumers’ automatic perceptions. Built on more than a decade of HCD’s customized solutions utilizing psychological and neuroscientific methods and innovative technologies for market and consumer research, HCD’s Implicit On-Demand will move their implicit services to a quick turnaround, online request...

New Focus for HCD Research: Cannabis and the Future of Health and Wellness Research


Flemington, NJ-- The health and wellness product space, which includes health and well-being related consumer products such as nutritional supplements, cannabinoids (CBD), and other plant-based phytocompounds and natural actives, is booming. In particular, interest in CBD is outpacing many other wellness trends, and HCD Research has formed a new group to focus on health and wellness consumer research segment. Understanding major trends along with consumer needs and perceptions in the CBD market –which is happening in many different industries and...

Continued Results of the NeuroPolitical Presidential Debate Study: Biden Voters


As President Donald Trump and Democratic nominee Joe Biden faced off on stage for the first time, a consortium of market research companies (HCD Research Inc., Shimmer Research Inc., IVP Research Labs, and The Schlesinger Group) used neuroscience measurement to gauge voter response to the September 29th Presidential Debate. Applied neuroscience, also known as neuromarketing, allows marketers to identify non-conscious response to communications. Biometric practitioners and neuropolitical experts suggest neuro-measures can tap into reactions that voters are often unwilling or...

Continued Results of the NeuroPolitical Presidential Debate Study: Trump Voters


As President Donald Trump and Democratic nominee Joe Biden faced off on stage for the first time, a consortium of market research companies (HCD Research, Shimmer Research Inc., IVP Research Labs, and The Schlesinger Group) used neuroscience measurement to gauge voter response to the September 29th Presidential Debate. Applied neuroscience, also known as neuromarketing, allows marketers to identify non-conscious response to communications. Biometric practitioners and neuropolitical experts suggest neuro-measures can tap into reactions that voters are often unwilling or unable...

Continued Results of the NeuroPolitical Presidential Debate Study: Undecided Voters


As President Donald Trump and Democratic nominee Joe Biden faced off on stage for the first time, a consortium of market research companies (HCD Research, Shimmer Research Inc., IVP Research Labs, and The Schlesinger Group) used neuroscience measurement to gauge voter response to the September 29th Presidential Debate. Applied neuroscience, also known as neuromarketing, allows marketers to identify non-conscious response to communications. Biometric practitioners and neuropolitical experts suggest neuro-measures can tap into reactions that voters are often unwilling or unable...