Press Releases

NeuroPolitical study investigates nonconscious viewer response to Biden’s Joint Session Speech


On Wednesday, April 28th, the night of his 100th day in office, President Joe Biden delivered his first public address before a joint session of Congress. Biden touched on a wide range of issues in addition to the pandemic, urging Republicans to work with Democrats to address gun violence, climate change, police reform and more. President Biden received high praise from Democrats on social media as the speech began with more than 250,000 posts related to the address and the...

New Hire Alert!


Please join us in giving a warm welcome to our newest Market Research Analyst, Aja Allison Originally from the U.S. Virgin Islands, Aja received her Bachelor of Arts degree in Economics and International Relations in 2019 at New College of Florida. While attending New College of Florida, Aja developed a passion for market research and understanding the ways in which consumer behavior drives whole industries. During her junior year, she studied abroad in Seoul, South Korea, where she conducted research...

HCD launches On-Demand Implicit Research Tool


HCD expands Subconscious Consumer Research Capabilities with Online Services Flemington, NJ-- Today, HCD Research, a market research company specializing in applied consumer neuroscience, announced the launch of a new on-demand service that gives clients the ability to rapidly design, integrate and report consumers’ automatic perceptions. Built on more than a decade of HCD’s customized solutions utilizing psychological and neuroscientific methods and innovative technologies for market and consumer research, HCD’s Implicit On-Demand will move their implicit services to a quick turnaround, online request...

New Focus for HCD Research: Cannabis and the Future of Health and Wellness Research


Flemington, NJ-- The health and wellness product space, which includes health and well-being related consumer products such as nutritional supplements, cannabinoids (CBD), and other plant-based phytocompounds and natural actives, is booming. In particular, interest in CBD is outpacing many other wellness trends, and HCD Research has formed a new group to focus on health and wellness consumer research segment. Understanding major trends along with consumer needs and perceptions in the CBD market –which is happening in many different industries and...

Continued Results of the NeuroPolitical Presidential Debate Study: Biden Voters


As President Donald Trump and Democratic nominee Joe Biden faced off on stage for the first time, a consortium of market research companies (HCD Research Inc., Shimmer Research Inc., IVP Research Labs, and The Schlesinger Group) used neuroscience measurement to gauge voter response to the September 29th Presidential Debate. Applied neuroscience, also known as neuromarketing, allows marketers to identify non-conscious response to communications. Biometric practitioners and neuropolitical experts suggest neuro-measures can tap into reactions that voters are often unwilling or...

Continued Results of the NeuroPolitical Presidential Debate Study: Trump Voters


As President Donald Trump and Democratic nominee Joe Biden faced off on stage for the first time, a consortium of market research companies (HCD Research, Shimmer Research Inc., IVP Research Labs, and The Schlesinger Group) used neuroscience measurement to gauge voter response to the September 29th Presidential Debate. Applied neuroscience, also known as neuromarketing, allows marketers to identify non-conscious response to communications. Biometric practitioners and neuropolitical experts suggest neuro-measures can tap into reactions that voters are often unwilling or unable...

Continued Results of the NeuroPolitical Presidential Debate Study: Undecided Voters


As President Donald Trump and Democratic nominee Joe Biden faced off on stage for the first time, a consortium of market research companies (HCD Research, Shimmer Research Inc., IVP Research Labs, and The Schlesinger Group) used neuroscience measurement to gauge voter response to the September 29th Presidential Debate. Applied neuroscience, also known as neuromarketing, allows marketers to identify non-conscious response to communications. Biometric practitioners and neuropolitical experts suggest neuro-measures can tap into reactions that voters are often unwilling or unable...

Market Research Consortium Gauge Voter Neuro-Reactions to Presidential Debates


NeuroPolitical study focuses on non-conscious voter response, predictions, and undecided voters As President Donald Trump and Democratic nominee Joe Biden faced off on stage for the first time this past Tuesday, a consortium of market research companies used neuroscience measurement to gauge voter response to the September 29th Presidential Debate. Applied neuroscience, also known as neuromarketing, allows marketers to identify non-conscious response to communications. Biometric practitioners and neuropolitical experts suggest neuro-measures can tap into reactions that voters are often unwilling or...

Market Research Consortium Uses Neuroscience to Gauge Voter Response to Presidential Debates


NeuroPolitical study will show how different voters respond to candidates during the debate As President Donald Trump and Democratic nominee Joe Biden prepare to face off on stage for the first time this Tuesday, a consortium of market research companies aim to use neuroscience measurement to gauge voter response to the series of debates, starting with the September 29th Presidential Debate. Applied neuroscience, also known as neuromarketing, allows marketers to identify non-conscious response to communications. Biometric practitioners and neuropolitical experts suggest...

Health & Wellness focus for new HCD Consumer Research Unit


HCD Research, a marketing and consumer sciences company, has partnered with Martha Bajec, a PhD expert in neuroscience and consumer research, to launch a new consumer research unit focusing on health and wellness consumer products. With HCD’s success in applying a behavioral and consumer neuroscience approach in consumer product and marketing research, they are applying their expertise to helping health and wellness companies navigate the complex world of consumer testing and understanding. Martha Bajec, PhD The health and wellness product...