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November 3, 2008 — Poll Asks for Presidential Predictions, Rather Than Preference — Most presidential polls ask respondents whom they’ll be voting for Tuesday. One poll released Monday took a different tack: asking respondents to predict who will win the election. The poll, conducted online by HCD Research Inc., asked 2,726 respondents, “If you could win $1,000 by predicting the winner of the presidential election, which candidate would you say is going to win the presidential election on November 4th?”
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October 8, 2008 — The Likeability Factor — The chattering classes may have declared last night's Nashville debate a draw, but the public seems to have disagreed. Every single scientific poll released since the curtain closed, in fact, has proclaimed Barack Obama the evening's overwhelming winner. (All of these surveys adhered to standard polling practice--phone calls, representative sampling--and none were conducted online.) There's CNN, which shows Obama clobbering McCain 54 percent] to 34 percent among viewers nationwide. There's CBS, which gives the Illinois senator a 40 percent to 26 percent advantage among uncommitteds. SurveyUSA has a 56 percent to 26 percent pro-Obama split, while independents at Mediacurves.com thought the Democrat outperformed the Republican 52 percent to 34 percent.
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October 3, 2008 — Biden won independents in VP debate — Our Media Curves research friends got real-time responses from more than a thousand self-identified Democrats, Republicans and independents last night during the vice presidential debate between Sen. Joe Biden an Alaska Gov. Sarah Palin. The respondents responding by cell-phone in real-time indicated that Biden won on the issues that were tested with the all important independent group time and again. Here are some of the results.
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August 1, 2008 —Molinaro knows which way the wind blows — Borough President James Molinaro: Energy visionary? He doesn't think so, but a recent poll showed that many Americans believe that presidential candidates Barack Obama and John McCain should adopt oil magnate T. Boone Pickens' stance on seeking alternative energy sources, including Molinaro's favorite, wind power.
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July 15, 2008 — CNN Segment Dramatically Shifts Opinion on MRFF Lawsuit Among Both Non-Christians and Christians
— In a study conducted by MediaCurves, over 200 Christians and over 100 non-Christians were asked a series of questions both before and after viewing the CNN segment, which can be viewed here in its entirety.
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July 13, 2008 — N.J. firm's 'curves' track opinions — Technology follows viewers' reactions in lightning-fast time —
When Barack Obama launched a biographical TV ad recently, a small group of analysts readied for action in a nondescript office building in Flemington. At first, the ad looked pretty good to a stable of survey participants, whose reactions from across the country flowed in over the internet. But then, as Obama re-counted his upbringing and values, the reactions began to split along party lines. At the nexus of politics and technology is MediaCurves.com, a service of HCD Research, which has devised a simple and unique way to gauge perceptions of political ads and a wide range of other video content on the web.
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May 16, 2008 — National Research Firm Launches Music Video Contest for Election '08
— HCD Research announced today that it will use its mediacurves.com web site to conduct a national contest in which Americans will be invited to submit music videos in support of the two presidential candidates or parties.
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February 5, 2008 — Fox sets new Super Bowl records with audience and ad revenues — The New York Giants' dramatic last-minute win over the New England Patriots pulled in 97.5m viewers and $250m in ad dollars, giving TV network Fox and advertisers such as Budweiser, Audi and Pepsi the second biggest event in US television history.
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February 5, 2008 — Ad score card's winners, losers — "I thought this year the game was much more interesting than the advertising," said Glenn Kessler, president of HCD Research in Raritan Township, which spent Sunday night scoring and ranking the top 20 Super Bowl commercials on its web site, MediaCurves.com.
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February 4, 2008 — FedEx gets top marks among Super Bowl ads — HCD Research, Inc., a New Jersey-based communications research firm, gave the FedEx commercial featuring GPS-guided carrier pigeons the highest ratings of all the Super Bowl ads.
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February 4, 2008 — Super Bowl Viewers Say FedEx Delivered Winning Ad
— Results of a national study conducted among 2,400 Super Bowl viewers last night revealed that the Federal Express pigeon ad was selected as the number one ad of Super Bowl XLII.
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February 4, 2008 — The Postgame Ad-Ranking Game — A firm called HCD Research, which had the FedEx ad first, recruited more than 2,400 people, who watched and rated just one ad each, online and divorced from the context of the game.
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February 2, 2008 — Canny candidates take a holiday for Super Bowl — ..."watching the game like real Americans would," said Glenn Kessler, whose HCD Research marketing firm has tapped 2,000 Americans to rate the Super Bowl commercials.
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January 28, 2008 — State of the Union Viewers Show Range of Emotions — During the president's State of the Union address, research company MediaCurves.com conducted a poll asking viewers to report the different emotions they were feeling while watching the speech.
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January 15, 2008 — Kennedy ad wins some over to Hugo Chavez — ...ads running now that are similar to those that ran last year can evidently have an effect on the persuadable, which appears to be what is shown by a new study of 404 people, including self-described Democrats, Republicans and Independents, who were surveyed over the Internet by HCD Research Inc, using its MediaCurves.com technology.
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January 7, 2008 — Which Ads Will Score Among Super Bowl Viewers? — HCD Research announced today that
it will once again conduct a national study the night of the Super Bowl to
rate the commercials and announce the winning ads early Monday morning.
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January 4, 2008 — It's All In Your Headgear: Woman Wearing Shawls Are Less Welcome in the 'Hood — In it's most recent study, the Flemington, N.J.-based outfit looked at perceptions of women wearing shawls or hijab typically worn by Muslim women.
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December 16, 2007 — Steroid report puts focus on schools — According to a survey conducted last week by the Flemington-based firm HCD Research, 59 percent of the 601 people polled want punishment for the major-leaguers cited in the Mitchell Report.
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December 8, 2007 — Brightening up one's image — HCD Research asked half of the study's 900 participants to view a photo of a modest-looking house with a gaudy display that would have put the Griswolds in the "Christmas Vacation" movie to shame.
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December 6, 2007 — Romney speech an LDS watershed — HCD Research in Flemington, N.J., is already promising to "study the perceptions of Americans shortly following the speech . . . using a battery of analytical tools, the company will report emotions, perceptions of sincerity and persuasion evoked by his speech."
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December 6, 2007 —National Study Compares Sincerity Levels of Kennedy and Romney Speeches on Religion— A new national study
released today compared the levels of sincerity that Americans reported as
they viewed John F. Kennedy's famous 1960 speech on religion and a similar
speech given by Mitt Romney earlier today in Texas.
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December 2, 2007 —Idaho Statesman: More gay men describe sexual encounters with U.S. Sen. Craig— And when he emphatically told Matt Lauer he was neither gay nor bisexual, Craig persuaded 28 percent of viewers to believe he had been wrongly charged in Minnesota, according to a survey of 606 viewers by HCD Research and Muhlenberg College.
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November 14, 2007 —Biz Buzz: Ties: Good at work, bad on date— But can society trust a man who isn't wearing a tie? Depends on which gender is doing the judging, according to a recent survey of about 600 people conducted by Flemington-based HCD Research through its Web site, www.mediacurves.com.
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November 9, 2007 — RFQ: Are Guys in Bowties Weird? Dull? Republican? — We think the bow-tied among us are probably older than they look, and they're dull, and brainy. And maybe Republican too. These are some of the results of a survey of more than 900 people by an outfit called HCD Research...
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November 1, 2007 — Dem debate viewers don't like licenses for illegals — HCD Research., a market-research company, has conducted a focus group of self-described Democrats who HCD had watch parts of the Tuesday night's Democratic presidential debate, then react to it on-line.
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October 26, 2007 —Does the tie make the man?— It seems that men who wear bow ties have a bit of an image problem, at least according to a study conducted by HCD Research using its mediacurves.com Web site.
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October 19, 2007 — Survey finds interviews boosted support for Craig — A national study found that the level of support for Idaho Sen. Larry Craig increased among people who watched his Tuesday night interview with NBC's Matt Lauer.
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October 18, 2007 — Sen. Craig helped slightly by 'Dateline' interview — Sen. Larry Craig's "Dateline" interview with Matt Lauer the other evening evidently changed some minds in his favor, according to HCD Research, a market researcher that, among other things, conducts virtual focus groups on certain current events and publishes the results through its MediaCurves technology.
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October 18, 2007 — Sen. Craig helped slightly by 'Dateline' interview — Sen. Larry Craig's "Dateline" interview with Matt Lauer the other evening evidently changed some minds in his favor, according to HCD Research, a market researcher that, among other things, conducts virtual focus groups on certain current events and publishes the results through its MediaCurves technology.
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September 5, 2007 — Rating Michael Vick's Apology — When Atlanta Falcons' quarterback Michael Vick finally apologized on Aug. 27 for his actions after pleading guilty to a federal dogfighting charge in Richmond, Va., Slate.com organized an illuminating study. Slate had MediaCurves.com survey 300 Americans, asking them to rate the sincerity of Vick's apology, moment to moment.
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September 1, 2007 —'Dogged' press just reflects consensus — There was an interesting empirical measure of that this week, when the online magazine Slate.com asked its research partner, Mediacurves.com, to monitor in real time the responses of 300 people, as they watched Vick's televised apology for participating in dog fighting. The study found that nobody believed him.
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April 19, 2007 — So Long, Sanjaya
— Last week, Mr. Malakar’s Latin-themed song got mixed praise, but his country crooning this time was universally panned — including by a panel of 1,247 people who evaluated the performances for HCD Research’s MediaCurves.com for the second straight week.
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Februaury 23 , 2007 — Viewers pooh-pooh judge's boohoos
— If you thought Florida Judge Larry Seidlin overstepped the bounds of good taste while presiding over the Anna Nicole Smith hearing, you're not alone.
A majority of Americans - 68% - believe the blubbering judge's behavior was inappropriate. And 55% said they "would not" want a judge with his wisecracking style handling a court case involving them, according to the results of a national focus group.
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February 6, 2007 — Blockbuster's cartoon rodents win advertising bowl:
— RARITAN TOWNSHIP — Hours after Peyton Manning hoisted the Vince Lombardi trophy to signal the Indianapolis Colts' Super Bowl victory Sunday over the Chicago Bears, another winner was crowned early Monday morning.
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December 8, 2006 — Many docs oppose trans fat ban: survey — (Reuters Health) - There seems to be little support among U.S. doctors for laws banning artificial trans fats in public restaurants.
Among a national survey of 600 doctors conducted during December 5-6 in response to New York City's decision to phase out artery-clogging artificial trans fats from public restaurants, more than half (53 percent) indicated that they would be opposed to a national law that would ban trans fats in restaurants.
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November 1, 2006 — With a movie star's help, the Democrats discover a wedge issue
— Michael J. Fox isn't the only one making pro-stem-cell research ads for Democrats -- and the numbers show the ads might be working.
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October 27, 2006 — Poll Says Michael J. Fox Ads Hurting GOP
— A new study from local pollsters shows the Michael J. Fox's TV ads may be hurting GOP candidates in several key states. The national survey was conducted by HCD Research of Flemington, N.J., and Muhlenberg College Institute of Public Opinion of Allentown, Pa., on October 24 and 25, the two days after Rush Limbaugh criticized Fox's pro-stem cell ads in three states.
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October 27, 2006 — Actor Fox's Ads Hurting GOP, Says Study
— Michael J. Fox's political commercials supporting embryonic stem cell research may be harming Republicans according to a study conducted earlier this week and reported today (Friday) by CNSNews.com, a unit of the conservative Media Research Center.
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October 26, 2006 — Actor Fox sparks debate, support for stem cells — WASHINGTON (Reuters) - Actor Michael J. Fox on Thursday defended political ads he filmed for candidates who support stem cell research ahead of tight congressional elections, saying he did not want to be pitied because he suffers from Parkinson's disease.
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October 26, 2006 — The Michael J. Fox Effect — In light of actor Michael J. Fox's recent television commercial appearances supporting Democratic political candidates who support stem cell research, Political Wire cited a study from HCD Research and Muhlenberg College Institute of Public Opinion that states "voters' support increased after they viewed an ad featuring Michael J. Fox in which he expresses his support for candidates who are in favor of stem cell research."
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October 26, 2006 — Actor Fox sparks debate, support for stem cells — WASHINGTON (Reuters) - Stark campaign ads featuring actor Michael J. Fox's uncontrollable shaking caused by Parkinson's disease sparked debate this week, resulting in a rise in support for the stem cell research he supports.
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October 3, 2006 — Ritalin requests often deemed inappropriate — Interview with Glenn Kessler on WELW...
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September 14, 2006 — Ritalin requests often deemed inappropriate — Results of a survey of physicians suggest that parents often request a "behavioral drug," such as Ritalin, with the goal of enhancing their child's academic performance rather than treating an illness.
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July 21, 2006 — Physicians Strongly In Favor of Embryonic Stem Cell Research — Glenn Kessler interview with Ed Schultz concerning stem cell research survey among physicians...
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October 17, 2005 — Poll finds support for
assisted dying — Americans show widespread
support for allowing physicians to prescribe drugs to help people die, a new
national poll of citizens and doctors suggests.
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August 10, 2005 — Religion can trump
medical advice, docs say — "Something's happening
in the power relationship between physicians and patients," according
to Dr. Arthur J. Kover, a management fellow at Yale University's School
of Management and a consultant with HCD Research, the New Jersey-based
market research company that conducted the poll.
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July 6, 2005 — Most Doctors Back 'Morning
After' Pill — The New Jersey-based marketing
and communications research company HCD Research surveyed a nationally representative
sample of 824 physicians, and found that 65 percent believe that pharmacists
should have the authority to dispense emergency contraception.
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July 6, 2005 — Most Doctors Back 'Morning
After' Pill — The American Pharmacists Association's
policy states that druggists can refuse to fill prescriptions if they have
religious objections, HCD's Glenn R. Kessler told Reuters Health.
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Jun 25, 2005 — Central Jersey briefcase:
Lisa Noble joins HCD Research — HCD Research has announced
that Lisa Noble has joined the company as director of marketing research
services.
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Jun 23, 2005 — Physicians Believe Drugs
Targeted for Ethnic and Racial Groups May Provide Therapeutic Advantages
— A new national study of physicians indicates that an overwhelming
majority of doctors (85%) believe that drugs targeted toward specific ethnic
and racial groups may have therapeutic advantages.
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May 25, 2005 — Bush renews threat
to veto stem cell bill — A poll released by HCD Research
and the Muhlenberg College Institute of Public Opinion showed that 74 pct
of 1,622 American doctors surveyed between April 21-23 were morally in favor
of embryonic stem cell research.
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May 16, 2005 — Americans Say Pharmacists
Should be Required to Fill ''Morning After Pill'' Prescriptions; Views
Similar Among All Religions — The study was conducted by
the Louis Finkelstein Institute for Social and Religious Research at The
Jewish Theological Seminary and HCD Research in Flemington, New Jersey,
from May 10-11, in response to recent reports of pharmacists who refused
to fill prescriptions of the morning after pill for religious reasons.
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May 7, 2005 — Poll shows physicians,
church clash — The survey was conducted April 21-23
by HCD Research of Flemington, N.J., and the Allentown, Pa.-based Muhlenberg
College Institute of Public Opinion. It also found that overwhelming numbers
of Catholic doctors -- 90 percent -- agreed with their colleagues that condoms
should be distributed in the Third World to help stem the spread of HIV
and AIDS.
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May 5, 2005 — Moral View of Catholic
Doctors Measured — Popular perception is that Catholic
doctors are morally opposed to certain medical-ethical issues. In reality,
however, a majority of Catholic physicians support the use of birth control
pills, homosexuality and the distribution of condoms, according to a new
study.
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April 27, 2005 — Stem-cell
research upsets Catholic doctors — Catholic doctors in the
United States are morally more disturbed by embryonic-stem-cell research
than by other practices opposed by their Church, such as homosexuality and
birth control.
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April 26, 2005 —
Doctors Differ From Other Physicians on Stem Cell Research —
"For most of these controversial issues, physicians were in general
agreement," Glenn Kessler, Co-Founder and Managing Partner of HCD Research
said of the survey. "
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March 28, 2005 — More
backing for broad, routine HIV testing — Survey data released
last month by HCD research, a market research firm in Flemington, N.J.,
suggested that 64% of physicians thought mandatory, federally funded HIV
testing would improve the overall health of the population.
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March 26, 2005 — Poll:
No time for politics — "Physicians believe that, in
general, it is ethical to remove feeding tubes in patients for whom it is
their only means of life support," said Glenn Kessler, managing partner
of the polling company HCD Research.
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March 24, 2005 —
More than three-quarters of doctors feel it is "medically ethical"
to remove Terri Schiavo's feeding tube, according to a survey of 851 physicians
conducted this week by the Louis Finkelstein Institute for Religious and
Social Studies and HCD Research.
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March 20, 2005 — Doctors Overwhelmingly
Support Ethics of Removing Feeding Tube — "Physicians
believe that, in general, it is ethical to remove feeding tubes in patients
for whom it is their only means of life support," commented Glenn Kessler,
Managing Partner and Co-Founder of HCD.
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March 14, 2005 —To Americans acting as
Good Samaritans — Now, a new national survey shows that compassionate
behavior is uniformly strong across all political and religious groups.
The Louis Finkelstein Institute for Religious and Social Studies and HCD
Research conducted the poll of doctors and the general public.
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March 6, 2005 — Most Doctors Back Assisted
Suicide — Of the 1,000 doctors in the study, conducted by
the Louis Finkelstein Institute for Social and Religious Research and HCD
Research, 57 percent said they believe it is ethical to assist a person
who has made a rational choice to die because of unbearable suffering.
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March 4, 2005 — Assisting
with Suicide — According to Glenn Kessler, cofounder of HCD
Research, physicians tend to share beliefs regarding some ethically bound
medical debates such as whether or not to conduct stem cell research, whereas
physician-assisted suicide has invited a variety of opinions.
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February 18, 2005 — Doctors,
public support HIV test — "Physicians are a distinct
group who share similar education, income and status in society, and it
is interesting that their views reflect those of the general public on serious
and evolving health care issues such as this one," said Glenn Kessler,
co-founder of HCD Research, which conducted the poll.
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February 17, 2005 — Research firm is polling
for dollars — Kessler said he believes there is a correlation
between HCD's rising business and establishment of the company's name through
polls and ad evaluations.
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February 17, 2005 — Bush Budget Soothes
Deficit Critics — In HCD Research survey after the State
of the Union, liberals often described their feelings as "disgusted"
or "enraged," while conservatives said "proud" and "enlightened."
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February 5, 2005 — National
Poll Reveals State of the Union Address Elicits Wide Range of Emotion among
Americans — The national e-survey was conducted
by HCD Research on February 3, among a nationally representative sample
of 1,041 Americans, nearly half of which reported watching the speech on
television.
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January 31, 2005 — Will a future pope relax
the rules for sainthood? — But in most other cultures, doctors
are not so agnostic about inexplicable healings. In a recent survey of 1,100
office-based physicians in the United States, conducted for the Jewish Theological
Seminary, 55 percent said that they had witnessed "medical miracles"
in their work.
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December 26, 2005 — The Miracle Show —
Guest Host Hilly Rose (email) presented Twas the Night After Christmas-The
Miracle Show. In the 1st hour Glenn Kessler of HCD Research discussed a
survey of physicians that his organization conducted that showed a 74% belief
in miracles.
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October 17, 2004 — STEM CELL RESEARCH —
Nearly four out of five doctors support Sen. John Kerry's views
on stem cell research. But that doesn't mean they're voting for him. That's
the conclusion of a recent poll of physicians conducted by Muhlenberg College's
Institute of Public Opinion and the firm HCD Research. While 79 percent
agreed with Kerry's call to scrap funding restrictions on the research,
just 43 percent said they plan to vote for him, the poll found.
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October 14, 2004 — Registering Voters:
Add One, Take Away Two — Of the doctors
surveyed, 49 percent said they're backing President Bush, who has emphasized
the ethical quandaries raised by the research. Why? Three words: ''Medical
malpractice reform.''
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September 10, 2004 — Targeting leaves Illinois
in the dark —"How sad that we're asking that question,
because the ads are either feel-good or feel-bad. In either sense, they're
probably a disservice," says Glenn Kessler, managing partner of HCD
Research in New Jersey, a Web-based advertising research and marketing company.
In his firm's regular testing of the current political ads, "any ones
that show depth are likely to score poorly, but those that show emotion
score highly. So the winners are the [viewers] in the 33 non-battleground
states."
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September 10, 2004 — Campaign Calculations
Mean Illinois Voters Will Miss Barrage of Political Ads —
"How sad that we're asking that question, because the ads are either
feel-good or feel-bad. In either sense, they're probably a disservice,"
says Glenn Kessler, managing partner of HCD Research in New Jersey, a Web-based
advertising research and marketing company.
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August 23, 2004 — Peter Principles: Kerry's
sinking swift — The Swift Boats ads may have scored a significant
hit among independents, according to data recently published by HCD Research,
and not in the way Kerry would have preferred.
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August 23, 2004 —
Special Report with Brit Hume — Brit Hume, Fox, Interviews
Glenn Kessler, managing partner of HCD Research, about the "Swift
Boat Veterans for Truth" Commercials.
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August 23, 2004 —DEM ADS MISSING THE MARK,
STUDY SAYS — Kerry's first defense ad features a testimonial
from Jim Rassman, the soldier rescued by Kerry when he fell overboard —
but it had no impact among independent voters who say they lean pro-Kerry,
the study by HCD Research and Muhlenberg College Institute of Politics found.
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August 20, 2004 — Kerry fights back
over ads criticizing his Navy service —
Beyond his anger was the issue of whether the ad is working. A poll of
undecided voters showed that 27 percent of those who were leaning toward
Kerry had second thoughts after viewing the ad. "It was negative,
but it was effective," said Glenn Kessler, managing partner of HCD
Research, which conducted the survey. "People had negative emotions
over it. It eroded Kerry's support, but didn't effect Bush."
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August 20, 2004 — Fox and Friends
— Fox and Friends Interview Glenn Kessler and Dr.
Arthur Kover from HCD Research about the "Swift Boat Veterans for Truth"
Commercials.
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August 18, 2004 — ANTI-KERRY AD A HIT —
"Obviously, the Swift Boat Veterans' intent was to publicly
question Kerry's war record, and it looks like they succeeded," said
HCD chief Glenn Kessler, who added that viewers found the 60-second ad more
believable as it went on. Kessler, who wasn't paid by anyone for the analysis,
said he leans Democratic. |
