Press Releases
Americans Rate Tiger Woods' Scandal as Most Memorable Celebrity Gaffe of 2009
Kanye West and Chris Brown gaffes also rated as memorable this year
Flemington, NJ, December 21, 2009 – A new media study among 1,003 Americans revealed that the most memorable celebrity gaffe of 2009 was the Tiger Woods scandal, which received 38% of the votes.
The study was conducted by HCD Research using its MediaCurves.com® website during December 18-21, to obtain Americans’ perceptions of the top 10 celebrity gaffes of the year. To view detailed results go to: www.mediacurves.com.
Among the other most memorable celebrity gaffes were Kanye West’s interruption at the Video Music Awards, which received 15% of the votes, and Chris Brown’s assault of Rihanna, which received 11% of the votes. The release of former Miss California, Carrie Prejean’s sex tapes was rated as the least memorable, receiving 1% of the votes for the most memorable celebrity gaffe this year.
Among the findings:
Please select from the list below the celebrity moment of this past year that you think was most memorable:
|
|
Total |
|
Tiger Woods alleged affairs revealed after car accident |
38% |
|
Kanye West interrupts Taylor Swift's acceptance speech at the Video Music Awards |
15% |
|
Chris Brown exposed for assaulting his ex girlfriend, Rihanna |
11% |
|
Balloon boy, Falcon Heene, admits balloon flight was a hoax for press coverage |
8% |
|
Scientists involved in "Climategate" emails exposed for hiding data that did not support global warming |
8% |
|
Jon and Kate Gosselin announce their divorce on their show |
8% |
|
David Letterman admits to being the victim of an extortion attempt involving his affairs with female staffers |
5% |
|
South Carolina Governor, Mark Sanford admits to having an extramarital affair |
3% |
|
Adam Lambert displays sexually suggestive choreography and kisses a man at American Music Awards |
2% |
|
Former Miss California model, Carrie Prejean’s sex tapes revealed |
1% |
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.