Press Releases
Majority of Viewers Say Government Should Spend More Money on Airport Security
One-quarter of viewers feel unsafe on an airplane since attempted terrorist attack
Flemington, NJ, January 6, 2010 – A new media study among 300 Americans revealed that the majority (74%) reported that the government should spend more money on improving airport security after watching an interview with a former Department of Transportation inspector.
The study was conducted earlier today by HCD Research using its MediaCurves.com® website to obtain viewers’ perceptions of an interview with former Department of Transportation Inspector, Mary Schiavo in which she addresses issues regarding airport security. To view detailed results go to: www.hcdi.net or www.mediacurves.com.
After viewing the video the percentage of viewers who reported feeling “not at all safe” on an airplane flight increased from 14% to 25%. In addition, the percentage of viewers who reported that the government does an adequate job of maintaining air travel safety decreased from 51% to 34% after viewing the video.
Among the findings:
Should the government spend more money on improving airport security?
|
|
Total |
|
Yes |
74% |
|
No |
26% |
Please indicate how safe you would feel if you were to go on an airplane flight.
|
|
Before Video |
After Video |
|
Very safe |
13% |
8% |
|
Safe |
38% |
30% |
|
Somewhat safe |
36% |
37% |
|
Not at all safe |
14% |
25% |
Do you think that the government does an adequate job of maintaining air travel safety?
|
|
Before Video |
After Video |
|
Yes |
51% |
34% |
|
No |
49% |
66% |
While viewing the video, participants indicated their levels of interest by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.