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Americans More Favorable of President's Plans for Health Care, Economy and Foreign Policy after Viewing State of the Union Address
Obama's likability rating increases among all parties after speech
Flemington, NJ, January 27, 2009 – Results of a national study among 1,050 self-reported Democrats, Republicans and Independents revealed that favorability for the President’s plans for health care, the economy, and foreign policy increased among all political parties after viewing President Obama’s State of the Union Address.
HCD Research conducted the study using its mediacurves.com website earlier this evening to obtain Americans’ “level of favorability” regarding the president’s plans for critical issues including the U.S. economy, health care and foreign policy. To view detailed results go to www.mediacurves.com.
After the speech, President Obama’s likability ratings increased among all parties, with Democrats giving him an average likeability score of 6.2; Republicans giving him an average likeability score of 4.0; and Independents giving him an average likeability score of 5.1. In addition, the percentage of respondents who indicated that they would vote for Barack Obama if he ran for a second term increased among all parties.
Among the findings:
Are you in favor of President Barack Obama’s plans for the future the following issues?
|
BEFORE ADDRESS |
Democrats |
Republicans |
Independents |
|||
|
|
Yes |
No |
Yes |
No |
Yes |
No |
|
Health Care |
75% |
25% |
10% |
90% |
41% |
59% |
|
U.S. Economy |
80% |
20% |
13% |
87% |
45% |
55% |
|
Foreign Policy |
75% |
25% |
24% |
76% |
47% |
53% |
|
AFTER ADDRESS |
Democrats |
Republicans |
Independents |
|||
|
|
Yes |
No |
Yes |
No |
Yes |
No |
|
Health Care |
83% |
17% |
18% |
82% |
47% |
53% |
|
U.S. Economy |
90% |
10% |
27% |
73% |
58% |
42% |
|
Foreign Policy |
87% |
13% |
29% |
71% |
57% |
43% |
Would you vote for Barack Obama if he ran for a second term as President?
|
|
Democrats |
Republicans |
Independents |
|||
|
|
Before |
After |
Before |
After |
Before |
After |
|
Yes |
77% |
86% |
9% |
14% |
43% |
52% |
|
No |
23% |
14% |
91% |
86% |
57% |
48% |
Please rate President Barack Obama on the following attributes where 1 represents “Not at all strong in this attribute” and 7 represents “Extremely strong in this attribute.”
|
LIKEABILITY |
Mean Before |
Mean After |
|
Democrats |
5.9 |
6.2 |
|
Republicans |
3.9 |
4.0 |
|
Independents |
5.0 |
5.1 |
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.