Press Releases


As America Awaits President's Speech Tonight Poll Numbers Decline Among all Parties

Post speech results will be released after President Obama's address tonight

Flemington, NJ, June 15, 2010 – A national new media study among 4,673 Americans prior to the president’s speech tonight in which he will address the BP oil spill revealed that perceptions of President Obama have declined significantly since his January State of the Union address.

The study was conducted during June 14-15 by HCD Research using its MediaCurves.com® website, to obtain Americans’ perceptions of President Obama. Respondents were also asked to rate the president on a scale from 1-7 regarding likeability, believability and sincerity, and whether they would vote for him if he ran for a second term.

A follow-up study will be conducted tonight after his address. The results will be posted within 90 minutes of the speech’s conclusion. To view detailed results of the studies go to: www.mediacurves.com

A study conducted in January after the State of the Union address revealed that 86% of Democrats reported that they would vote for President Obama if he ran for re-election, while 86% of Republicans indicated that they “would not” vote for him. Independents were split, with a slight majority (52%) reporting that they would vote to re-elect President Obama.

In the study conducted last night, 74% of Democrats reported that they would vote for President Obama if he ran for re-election, compared to 86% of Republicans who indicated that they “would not” vote for him, and 40% of Independents who indicated that they would vote for him if he ran for re-election.  When respondents were asked to rate President Obama on likeability, believability and sincerity the numbers dramatically decreased compared to the results in the January study.

Please rate President Barack Obama on the following attribute, where 1 represents “Not at all strong in this attribute” and 7 represents “Extremely strong in this attribute.”

Likeability:

Mean 1/27/2010

Mean 6/12/2010

Democrats

6.2

5.6

Republicans

4

3.4

Independents

5.1

4.3

 

Believability:

Mean 1/27/2010

Mean 6/12/2010

Democrats

5.7

5.2

Republicans

2.8

2.5

Independents

4.2

3.8

 

Sincerity:

Mean 1/27/2010

Mean 6/12/2010

Democrats

6.1

5.4

Republicans

3.3

2.7

Independents

4.7

4.1

Would you vote for Barack Obama if he ran a second time?

 

Democrats

Republicans

Independents

 

1/27/2010

6/12/2010

1/27/2010

6/12/2010

1/27/2010

6/12/2010

Yes

86%

74%

14%

11%

52%

40%

No

14%

26%

86%

89%

48%

60%

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).  You can also receive updates from MediaCurves.com by following us on Twitter:  http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

HCD Research is a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.