Products are experienced via sensory systems like sight, smell, sound, taste and touch. These experiences form impressions in the brain that affect mood and arousal levels while setting a context for the product. HCD specializes in the integration of psychophysiological measures, traditional research approaches and psychological tests to deliver deeper insights into what consumers experience, the nature and strength of reactions to that experience, and the implication that these reactions have for product success. Our unique applied consumer neuroscience methodology maximizes brand and message synergy.


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