Delivering Innovative Solutions and Actionable Insights for Marketing Success


HCD Research is a leading marketing research firm that provides clients with innovative solutions for all phases of the marketing continuum from message development and testing to ad concept testing, website optimization and in-market performance monitoring.


Our team of research professionals enables marketers to better position products, improve messaging development and ad concept testing, optimize website design and usability and enhance in-market performance monitoring.

We combined traditional and sophisticated research techniques, most notably, biometric measures and eye-tracking technology to obtain actionable insights to assist our clients in gaining a competitive advantage and achieve advertising success.

We provide an integrated suite of quantitative and qualitative service offerings including: