Qualitative


We specialize in conducting qualitative communications research employing traditional IDI's and focus group and employing communication science tools such as eye tracking and biometrics.


As a result of conducting numerous on-line surveys, we have many respondents whom we can call on to construct advisory panels if they are appropriate for the client's marketing application.

We select the methodology that is best suited to meet the needs and research objectives of our clients. Our goal is to provide actionable insights based on a clear understanding of the perceptions and attitudes of the target market.

HCD Research is comprised of experienced research professionals who work with clients to define requirements and design, and implement programs that will help them meet their promotional objectives.