Quantitative


We have fully integrated traditional and web-based quantitative research techniques to improve the speed and efficiency of our research.


Advanced Internet Research Techniques

  • Multivariate Analysis
  • Conjoint Analysis
  • Choice Model
  • Optimal Price Index (OPI) Technology
  • Multi-Dimensional Scaling (Perceptual Mapping)

Our Internet studies feature HCD iReports™, which enables clients to view real-time results while the survey progresses, in addition to traditional comprehensive analysis and reporting.

HCD Research is comprised of experienced research professionals who work with clients to define requirements and design, and implement programs that will help them meet their promotional objectives.