DOES YOUR product
MEET THE promise?
Prove IT.
The HCD Research® Company is a market research firm that specializes in the integration of traditional, psychological, behavioral, & neuroscientific tools to better understand consumers. We employ innovative research tools, comprehensive data collection techniques, & well-honed interpretive skills to meet our clients' market research objectives.
From product development to commercialization, HCD plays a unique transfunctional role in optimizing products and communications across industries.
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The HCD Research® Company has years of market research experience in many industries and can design, execute and analyze research studies globally. With our methodologies based in science, we seek to maintain the highest scientific and professional standards to provide authentic consumer experience insights at home, online, in the lab, on the shelf, and in the everyday consumer experience as a whole. We are methodologically agnostic and focus on integrating both conscious and non-conscious measures to best answer the research question.
Traditional Research Methods
The use of classic
qualitative & quantitative
research tools.
Popular Tools & Methodologies:
Qualitative, Quantitative,
Focus Groups, Drivers Analysis,
Mapping, Brand Tracking
Psychological Research Methods
The use of established & validated psychological & behavioral assessments/methodologies.
Popular Tools & Methodologies:
Implicit Response, Psychological Assessment, Cognition, Emotional Battery,
Behavioral Coding
Neuroscientific Research Methods
The use of modern neuroscience &
neuro tools such
as psychophysiological methods.
Popular Tools & Methodologies:
Heart Rate, Skin Conductance,
Facial EMG, Facial Coding,
EEG, Eye Tracking