It's the Journey, not the Destination: Sensory Journey Mapping

OUR BLOG




- Mar 17
- 4 min
HCD Research Webinar Series Recap: A Frank Discussion on 'Junk Science' in Emotion Research

- Mar 9
- 2 min
Reflecting on 30 Years of HCD Research: Lessons and Insights from the CEO


- Feb 6
- 5 min
The Emotion Paradox in Consumer Research


- Dec 20, 2022
- 5 min
Clearing the Neuro-Hype Air: Addressing Emotion AI, Facial Coding, and Biometrics

- Oct 12, 2022
- 4 min
Cannabinoid 101 – Learning the difference between CBD and THC


- Jul 28, 2022
- 9 min
What On-demand Delivery Service Brands Need to Know About Consumer Perceptions of Their Brands

- Jun 8, 2022
- 7 min
April showers brought May flowers!

- May 27, 2022
- 2 min
SIMPLICIT - Combining Emotional Scaling with Timed Reaction Tests

- May 20, 2022
- 4 min
Brand Harmony: A Frank Discussion on Cross-Functional Teams to Cross-Functional Research Recap

- Apr 20, 2022
- 4 min
The growth of 4-20: How consumer cannabis is continuing to change

- Apr 12, 2022
- 3 min
The ‘New’ Reefer Madness

- Mar 23, 2022
- 3 min
Does the Product Meet the Promise? Beating the Drum on Brand Harmony

- Mar 3, 2022
- 3 min
A Frank Discussion on Health & Nutrition Trends: Nutraceuticals - Foods That Perform Recap

- Feb 11, 2022
- 5 min
Testing the Augmented Reality Survey Tool Through Studying Shoppers’ Perceptions

- Feb 3, 2022
- 4 min
Pandemic Challenges Call for Restyling Apple AirPods

- Jan 20, 2022
- 5 min
Your perception of a product: Where does it come from & how does it change your purchasing decision?

- Jan 14, 2022
- 3 min
On Myths and Methods


- Dec 22, 2021
- 5 min
HCD’s Webinar Series: A Frank Discussion on Consumer Cannabis Industry Challenges Recap

- Dec 8, 2021
- 6 min
The Power of Purpose: A Case Study on Consumer Perception and Brand Purpose