It's the Journey, not the Destination: Sensory Journey Mapping
As seen in Insights magazine... The product experience is a multifaceted process. It involves not just the physical use of the product...
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OUR BLOG
- Mar 17
- 4 min
HCD Research Webinar Series Recap: A Frank Discussion on 'Junk Science' in Emotion Research
The lack of understanding of what "emotion" is has become apparent as business interest in understanding and measuring consumer emotions...
- Mar 9
- 2 min
Reflecting on 30 Years of HCD Research: Lessons and Insights from the CEO
A note from Glenn Kessler, the founder and CEO of HCD Research I am excited to announce that this month marks the 30th anniversary of HCD...
- Feb 6
- 5 min
The Emotion Paradox in Consumer Research
The 3 main points: operationally defining emotion, validating measures of emotion, and consumer relevant emotional research.
- Dec 20, 2022
- 5 min
Clearing the Neuro-Hype Air: Addressing Emotion AI, Facial Coding, and Biometrics
The following blog is in response to the ICO’s statement, which can be read here. Neuro-hype has plagued the world of applied consumer...
- Oct 12, 2022
- 4 min
Cannabinoid 101 – Learning the difference between CBD and THC
In this blog, we are going to break down two of the most common and abundant cannabinoids: CBD and THC.
- Jul 28, 2022
- 9 min
What On-demand Delivery Service Brands Need to Know About Consumer Perceptions of Their Brands
Using MaxImplicit to uncover brand perceptions
- Jun 8, 2022
- 7 min
April showers brought May flowers!
What has spring, sprung for us? Learn more about the cannabis plant!
- May 27, 2022
- 2 min
SIMPLICIT - Combining Emotional Scaling with Timed Reaction Tests
SIMPLICIT, combining emotional scaling with timed reaction tests to show how perceptions and affective responses predict consumer decisions.
- May 20, 2022
- 4 min
Brand Harmony: A Frank Discussion on Cross-Functional Teams to Cross-Functional Research Recap
HCD's Webinar on Brand Harmony - Does your Product meet the Promise?
- Apr 20, 2022
- 4 min
The growth of 4-20: How consumer cannabis is continuing to change
Why does everyone associate cannabis with 4-20? What's the history behind it - read this blog for the answers!
- Apr 12, 2022
- 3 min
The ‘New’ Reefer Madness
Martha Bajec, Phd - Senior Scientific Consultant of HCD is starting her "New" Reefer Madness series today!
- Mar 23, 2022
- 3 min
Does the Product Meet the Promise? Beating the Drum on Brand Harmony
What is Brand Harmony and why is it so important to any business strategy?
- Mar 3, 2022
- 3 min
A Frank Discussion on Health & Nutrition Trends: Nutraceuticals - Foods That Perform Recap
A Frank Discussion on Health & Nutrition Trends: Nutraceuticals - Foods That Perform Webinar Recap
- Feb 11, 2022
- 5 min
Testing the Augmented Reality Survey Tool Through Studying Shoppers’ Perceptions
Using HCD's pioneering technology AR Surveys to see what shopper feel and see in real time.
- Feb 3, 2022
- 4 min
Pandemic Challenges Call for Restyling Apple AirPods
Learn how Apple Airpods were affected by Covid-19; whether it was tweaking their brand or products to work with the change of consumers.
- Jan 20, 2022
- 5 min
Your perception of a product: Where does it come from & how does it change your purchasing decision?
How does the perception of a product affect our purchasing decision? Where does it come from?
- Jan 14, 2022
- 3 min
On Myths and Methods
An article written by Michelle Niedziela on Neuroscience marketing research and how the industry keeps changing.
- Dec 22, 2021
- 5 min
HCD’s Webinar Series: A Frank Discussion on Consumer Cannabis Industry Challenges Recap
As the legalization of consumer cannabis continues to develop, the consumer-packaged goods (CPG) companies recognize the opportunity in...
- Dec 8, 2021
- 6 min
The Power of Purpose: A Case Study on Consumer Perception and Brand Purpose
As human beings, we strive to create meaningful connections throughout our daily lives. Supporting a mission beyond ourselves creates a...
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