HCD Research Webinar Series Recap: A Frank Discussion on 'Junk Science' in Emotion Research
The lack of understanding of what "emotion" is has become apparent as business interest in understanding and measuring consumer emotions...
top of page
OUR BLOG
- Mar 9
- 2 min
Reflecting on 30 Years of HCD Research: Lessons and Insights from the CEO
A note from Glenn Kessler, the founder and CEO of HCD Research I am excited to announce that this month marks the 30th anniversary of HCD...
- Feb 6
- 5 min
The Emotion Paradox in Consumer Research
The 3 main points: operationally defining emotion, validating measures of emotion, and consumer relevant emotional research.
- Dec 20, 2022
- 5 min
Clearing the Neuro-Hype Air: Addressing Emotion AI, Facial Coding, and Biometrics
The following blog is in response to the ICO’s statement, which can be read here. Neuro-hype has plagued the world of applied consumer...
- Oct 12, 2022
- 4 min
Cannabinoid 101 – Learning the difference between CBD and THC
In this blog, we are going to break down two of the most common and abundant cannabinoids: CBD and THC.
- Jul 28, 2022
- 9 min
What On-demand Delivery Service Brands Need to Know About Consumer Perceptions of Their Brands
Using MaxImplicit to uncover brand perceptions
- Jun 8, 2022
- 7 min
April showers brought May flowers!
What has spring, sprung for us? Learn more about the cannabis plant!
- May 27, 2022
- 2 min
SIMPLICIT - Combining Emotional Scaling with Timed Reaction Tests
SIMPLICIT, combining emotional scaling with timed reaction tests to show how perceptions and affective responses predict consumer decisions.
- May 20, 2022
- 4 min
Brand Harmony: A Frank Discussion on Cross-Functional Teams to Cross-Functional Research Recap
HCD's Webinar on Brand Harmony - Does your Product meet the Promise?
- Apr 20, 2022
- 4 min
The growth of 4-20: How consumer cannabis is continuing to change
Why does everyone associate cannabis with 4-20? What's the history behind it - read this blog for the answers!
- Apr 12, 2022
- 3 min
The ‘New’ Reefer Madness
Martha Bajec, Phd - Senior Scientific Consultant of HCD is starting her "New" Reefer Madness series today!
- Mar 23, 2022
- 3 min
Does the Product Meet the Promise? Beating the Drum on Brand Harmony
What is Brand Harmony and why is it so important to any business strategy?
- Mar 3, 2022
- 3 min
A Frank Discussion on Health & Nutrition Trends: Nutraceuticals - Foods That Perform Recap
A Frank Discussion on Health & Nutrition Trends: Nutraceuticals - Foods That Perform Webinar Recap
- Feb 11, 2022
- 5 min
Testing the Augmented Reality Survey Tool Through Studying Shoppers’ Perceptions
Using HCD's pioneering technology AR Surveys to see what shopper feel and see in real time.
- Feb 3, 2022
- 4 min
Pandemic Challenges Call for Restyling Apple AirPods
Learn how Apple Airpods were affected by Covid-19; whether it was tweaking their brand or products to work with the change of consumers.
- Jan 20, 2022
- 5 min
Your perception of a product: Where does it come from & how does it change your purchasing decision?
How does the perception of a product affect our purchasing decision? Where does it come from?
- Jan 14, 2022
- 3 min
On Myths and Methods
An article written by Michelle Niedziela on Neuroscience marketing research and how the industry keeps changing.
- Dec 22, 2021
- 5 min
HCD’s Webinar Series: A Frank Discussion on Consumer Cannabis Industry Challenges Recap
As the legalization of consumer cannabis continues to develop, the consumer-packaged goods (CPG) companies recognize the opportunity in...
- Dec 8, 2021
- 6 min
The Power of Purpose: A Case Study on Consumer Perception and Brand Purpose
As human beings, we strive to create meaningful connections throughout our daily lives. Supporting a mission beyond ourselves creates a...
- Dec 2, 2021
- 3 min
HCD Research: Proudly, we are not a “neuromarketing company.”
There is not one single tool that can answer all market research problems. A segment of market research vendors call themselves, “neuro”...
bottom of page