Never a Dull Moment? Optimizing the Value of Neuro-based UX Research
Coauthored by HCD’s VP of Research & Innovation, Michelle Niedziela, PhD, and Manager of Behavioral & Marketing Sciences, Kathryn Ambroze...
OUR BLOG
- Jun 23, 2021
- 4 min
Innovation Lab Webinar Panel: A Recap
From businesses to government all the way to non-profit organizations, the word “innovation” is often thrown around to generate...
- Jun 11, 2021
- 4 min
The HCD Mindset: 5 Highlights From Our Producer
With 2 seasons, 45 episodes, 15 guests, over 1500 views and so many topics covered, The HCD Mindset series has been in full bloom since...
- May 17, 2021
- 2 min
Reflecting on how much can change in the blink of an eye!
I’ve always been one to write more so with my heart than my head (I leave that to my published peers to speak on our methodologies or the...
- May 11, 2021
- 6 min
The Brand-Consumer Connection: Finding Loyalty in the Loops
Coauthored by HCD’s VP of Research & Innovation, Michelle Niedziela, PhD, and Manager of Behavioral & Marketing Sciences, Kathryn Ambroze...
- Apr 12, 2021
- 7 min
Beauty: The Update that Saved Cosmetics
Washing your face with a cleanser, putting on foundation, or using lip balm to help chapped lips are some of the many personal care...
- Mar 25, 2021
- 7 min
The Power in Knowing: How Media Marketing Optimized the “Now Streaming…” Craze
Streaming services such as Netflix, Spotify, Twitch, and even social media platforms like YouTube or Instagram Live, have infiltrated the...
- Mar 18, 2021
- 4 min
Making Claims that Stick: Webinar Panel Recap
The world of wellness can be complicated to navigate as new products and players are constantly entering the market. From the consumer...
- Feb 22, 2021
- 9 min
COVID-19: A Call for Change
Unfamiliar Orders and Strange Routines The unexpected COVID-19 outbreak called for our nation to change. This change came in all forms:...
- Feb 11, 2021
- 10 min
Fight Back or Stand Back: The Fight-or-Flight Response
Stress and the Body’s Call to Action For high anxiety situations, the human body has a natural defense to optimize the body and ward off...
- Feb 4, 2021
- 3 min
Norms, Metrics, & Media Madness: Webinar Panel Recap
By Allison Gutkowski & Kristopher Woung-Fallon Marketers and advertising agencies have always conducted research. For decades, they have...
- Jan 12, 2021
- 2 min
Student Voices Series
Given the challenges of the current pandemic, students have been limited in immersive experiences globally due to the restrictions placed...
- Jan 7, 2021
- 2 min
HCD’s 2021 New Year’s Resolution: Prove it
We did it. 2020 is behind us, and 2021 will be all about moving forward. And at HCD, we plan to kick ass and take names in 2021. In...
- Dec 21, 2020
- 4 min
Holiday Shopping in 2020: a behavioral science perspective
It’s been… a year. Amid a U.S. presidential election and global pandemic, we’re entering the most unusual holiday season any of us have...
- Nov 24, 2020
- 7 min
It depends, and it’s complicated… What the Health?!
The health and wellness sector has demonstrated tremendous growth over the past few years, which has encouraged brands to explore the...
- Nov 24, 2020
- 7 min
It depends, and it’s complicated… What the Health?!
The health and wellness sector has demonstrated tremendous growth over the past few years, which has encouraged brands to explore the...
- Nov 19, 2020
- 6 min
Do You See What I See? Making the Most of Eye-Tracking in Retail
Coauthored by HCD’s VP of Research & Innovation, Michelle Niedziela, PhD, and Manager of Behavioral & Marketing Sciences, Kathryn Ambroze...
- Nov 19, 2020
- 6 min
Do You See What I See? Making the Most of Eye-Tracking in Retail
Coauthored by HCD’s VP of Research & Innovation, Michelle Niedziela, PhD, and Manager of Behavioral & Marketing Sciences, Kathryn Ambroze...
- Nov 12, 2020
- 5 min
The Packaging Love Story
Ah, the package – the start of many great love stories. A package sets expectations and provides promises of what our experiences will...
- Nov 12, 2020
- 5 min
The Packaging Love Story
Ah, the package – the start of many great love stories. A package sets expectations and provides promises of what our experiences will...