It depends, and it’s complicated… What the Health?!
The health and wellness sector has demonstrated tremendous growth over the past few years, which has encouraged brands to explore the...
top of page
OUR BLOG
- Nov 24, 2020
- 7 min
It depends, and it’s complicated… What the Health?!
The health and wellness sector has demonstrated tremendous growth over the past few years, which has encouraged brands to explore the...
- Nov 19, 2020
- 6 min
Do You See What I See? Making the Most of Eye-Tracking in Retail
Coauthored by HCD’s VP of Research & Innovation, Michelle Niedziela, PhD, and Manager of Behavioral & Marketing Sciences, Kathryn Ambroze...
- Nov 19, 2020
- 6 min
Do You See What I See? Making the Most of Eye-Tracking in Retail
Coauthored by HCD’s VP of Research & Innovation, Michelle Niedziela, PhD, and Manager of Behavioral & Marketing Sciences, Kathryn Ambroze...
- Nov 12, 2020
- 5 min
The Packaging Love Story
Ah, the package – the start of many great love stories. A package sets expectations and provides promises of what our experiences will...
- Nov 12, 2020
- 5 min
The Packaging Love Story
Ah, the package – the start of many great love stories. A package sets expectations and provides promises of what our experiences will...
- Aug 27, 2020
- 9 min
The Neuroimaging Games: Who will come out on top?
Neuroimaging tools offer a lot of information by providing insight into the structure and function of the nervous system. The concept of...
- Aug 27, 2020
- 9 min
The Neuroimaging Games: Who will come out on top?
Neuroimaging tools offer a lot of information by providing insight into the structure and function of the nervous system. The concept of...
- Jul 28, 2020
- 7 min
Augmented Reality
The term augmented reality (AR) originally may have been overshadowed in the public eye by virtual reality (VR); however, its technology...
- Jul 28, 2020
- 7 min
Augmented Reality
The term augmented reality (AR) originally may have been overshadowed in the public eye by virtual reality (VR); however, its technology...
- Jun 23, 2020
- 6 min
The Three R’s Pushing Consumers’ Eco-Friendly Carts
as seen in INsights mag From plant-based burgers to paper straws, environmental initiatives are expanding to meet the demands of the...
- Jun 23, 2020
- 6 min
The Three R’s Pushing Consumers’ Eco-Friendly Carts
as seen in INsights mag From plant-based burgers to paper straws, environmental initiatives are expanding to meet the demands of the...
- Jun 5, 2020
- 5 min
Let’s Reflect: How to Explore Personal Bias
Perception is a fundamental factor in decision making. The lens in which we live our lives influences every choice, including the choice...
- Jun 5, 2020
- 5 min
Let’s Reflect: How to Explore Personal Bias
Perception is a fundamental factor in decision making. The lens in which we live our lives influences every choice, including the choice...
- May 18, 2020
- 5 min
Marketplace Alienation: Avoiding Consumer Discontent
Heraclitus said it best when mentioning “change is the only constant in life.” To keep up with the ever-changing consumer, companies work...
- May 18, 2020
- 5 min
Marketplace Alienation: Avoiding Consumer Discontent
Heraclitus said it best when mentioning “change is the only constant in life.” To keep up with the ever-changing consumer, companies work...
- May 4, 2020
- 3 min
“In these uncertain times”… the problem with current messaging
Empathy… the most competitive product of the COVID-19 era. Advertisers are promoting messaging as a way to connect through phrases like...
- May 4, 2020
- 3 min
“In these uncertain times”… the problem with current messaging
Empathy… the most competitive product of the COVID-19 era. Advertisers are promoting messaging as a way to connect through phrases like...
- Apr 27, 2020
- 5 min
Lean into Friction: Qualities of Quarantine
The entire world has felt the jolt from the ongoing pandemic of COVID-19. Routines of daily life are disrupted, making even the most...
- Apr 27, 2020
- 5 min
Lean into Friction: Qualities of Quarantine
The entire world has felt the jolt from the ongoing pandemic of COVID-19. Routines of daily life are disrupted, making even the most...
bottom of page