Neuromarketing Research: A Tale of Two Approaches
Is Neuromarketing weird science, or cutting edge, valid, science? At the risk of dating myself and revealing my inner nerd, I am...
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OUR BLOG
- Jun 11, 2012
- 4 min
Using Emotion in Brand Communication: Lessons Learned from Political TV Programming
To say that the political environment in the United States is emotionally charged is an understatement. The intense emotions associated ...
- May 22, 2012
- 4 min
Neuromarketing Research Suffers from a Brand Image Problem
Is the secret to advertising success hidden in magical, mystical mappings of brain activity recorded during advertising exposure? This ...
- May 8, 2012
- 3 min
Icebergs and Brand Communication: Taking a Closer Look at What Lies Below the Surface
Take a good look at the image below. It’s a great illustration for the psychological environment in which brands attempt to communicate...
- Jul 1, 2011
- 1 min
Social Media Research: A Powerful Supplement to Traditional Marketing Research
Social networking tools are becoming a popular method for obtaining information in situations which previously relied on traditional...
- May 20, 2010
- 3 min
Does Traditional Media Advertising Impact Consumer Sentiment in New Media?
Advertising spending is experiencing a sharp decline, most likely the largest in history. However, despite the economic recession,...
- Apr 30, 2010
- 2 min
To Refresh or Not Refresh: The Value of Monitoring Campaign Wear Out
It is well-known within the pharmaceutical industry that one of the key elements in a company’s competitive strategy is the ability to...
- Apr 9, 2010
- 1 min
Tiger Woods and Dad in New Nike Ad…Doesn’t Help Nike or Tiger
The latest Nike commercial featuring Tiger Woods with his Dad‘s voice over falls flat with viewers. Sure, there is lots of interest in...
- Mar 23, 2010
- 2 min
Delivering Effective and Ineffective Apologies
During the past year, we have tested a broad range of apologies from celebrities, sports figures, political figures and corporate...
- Feb 24, 2010
- 1 min
Super Bowl Ads 2010
For the second year in a row, the Super Bowl ads scored lower than the previous year in our annual Super Bowl ad testing that we hosted...
- Nov 13, 2009
- 1 min
Measuring the ROI of In-Market Advertising Campaigns
In today’s volatile economy, measuring the return on marketing investment (ROMI) is an essential part of a marketer’s strategic...
- Oct 22, 2009
- 2 min
Designing Websites: Research Objectives are Similar to Print and Broadcast Communications
For the most part, marketing researchers have had little involvement in developing specifications for websites. Typically, web...
- Jan 30, 2009
- 2 min
Relaxing the Death-Grip of Norms in Communications Research
Most advertisers expect research companies to provide norms as part of their advertising testing services. Those norms are usually...
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