Sensory Satisfaction: Is Liking Enough?
We are pleased to bring your attention to an article co-written by Dr. Michelle Niedziela, Scientific Director of HCD Research in...
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OUR BLOG
- Sep 13, 2016
- 1 min
Neuroscience Based User Experience Research Unit
HCD Research has announced the formation of a User Experience division focusing on the integration of applied neuroscience and...
- Jan 19, 2016
- 1 min
IVP enters association with HCD Marketing Sciences
HCD Research recently established HCD Marketing Sciences, a division of HCD Research which offers support for market research companies...
- Oct 6, 2015
- 1 min
HCD Research Announces Neuroscience-based Video Game Research Services
HCD Research has released neuroscience-based video game research tools which, when combined with traditional research methods, provide a...
- Jul 13, 2015
- 2 min
HCD Research and Sensanalysis
FRANKFURT, Germany and FLEMINGTON, N.J., July 13, 2015 — HCD Research, Inc. and SENSANALYSIS have entered into an agreement to co-develop...
- Apr 20, 2015
- 1 min
Utilizing Neuroscience for Video Game Research
HCD Research, a US based market research company,has opened a video game market research division, which will combine neuroscience ...
- Mar 31, 2015
- 2 min
Webinar: Join us on 4/9, 1:00 pm EST as HCD’s Dr. Michelle Niedziela participates on Nonconscious Me
Dr. Michelle Niedziela, Scientific Director of HCD Research will participate in a webinar titled “MEASURING NONCONSCIOUS IMPACT AND ...
- Jan 20, 2015
- 2 min
New Division at HCD Research uses Applied Consumer Neuroscience to focus on Customer Experience wit
FLEMINGTON N.J., January 20th, 2015 – HCD Neuro-Cognitive Financial Insights is a new division at HCD Research set to measure and...
- May 27, 2014
- 4 min
HCD Research and PlayCollective Partner on Cutting Edge Research For Kids and Family Consumer Produc
FLEMINGTON, N.J., May 27, 2014 – HCD Research announced today a partnership with PlayCollective, a leading global research, brand and...
- Mar 7, 2014
- 2 min
HCD Research Introduces Cognitive and Neuromarketing Metrics
HCD Research now offers neuromarketing that is accessible and actionable: the EmCodeTM Neurocognitive Metrics. These metrics synthesize...
- Jul 9, 2013
- 2 min
Integrating Biometrics and Choice Models: Dr. Steven Struhl, PhD, MBA, MA joins HCD Research as a C
HCD research is pleased to announce that Dr. Steven Struhl has entered a collaboration with HCD Research to develop integrated ...
- Mar 4, 2013
- 2 min
Concept Testing Tool Integrates Traditional and Biometric Measures for Real-Time Insight into Consum
Flemington, NJ, February 21, 2013 – HCD Research announced today that it is offering a new research tool that combines the strengths of...
- Mar 4, 2013
- 2 min
Seasoned Consumer Research Professional Joins HCD Research to Lead Communication Sciences Research
Flemington, NJ, January 11, 2013 – HCD Research announced today that Joe Messina, a seasoned consumer research professional has joined...
- Sep 19, 2012
- 3 min
National Media Study Reveals Need to Optimize Online News Content in Response to Consumers’ Motivati
— Reward seekers more likely than threat avoiders to gravitate toward mobile media for news — Flemington, NJ, September 18, 2012 – The ...
- Apr 11, 2012
- 3 min
HCD Research, Missouri School of Journalism Partner to Offer Advanced Communication Science Service
— Combining biometric and eye-tracking measures provides unique consumer insights — Flemington, NJ, April 10, 2012 – The Missouri...
- Feb 9, 2012
- 3 min
National Study will Determine Motives that Drive Consumers’ Media Preferences and Behaviors
— Study goal is to discover keys to designing more effective online news and advertising — Flemington, NJ, November 29, 2011 – The ...
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