Brains and Brands – Introducing Gayle Marks, Media Psychophysiologist at HCD Research
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OUR BLOG
I joined HCD Research as chief research methodologist in June and quickly began travelling to sites across the U.S. to meet with...
- Jul 9, 2013
- 2 min
Integrating Biometrics and Choice Models: Dr. Steven Struhl, PhD, MBA, MA joins HCD Research as a C
HCD research is pleased to announce that Dr. Steven Struhl has entered a collaboration with HCD Research to develop integrated ...
- Mar 4, 2013
- 2 min
Concept Testing Tool Integrates Traditional and Biometric Measures for Real-Time Insight into Consum
Flemington, NJ, February 21, 2013 – HCD Research announced today that it is offering a new research tool that combines the strengths of...
- Mar 4, 2013
- 3 min
Wrapping Your Brain around Neuromarketing and Biometric Research Measures
Marketing is getting big on brains! Today’s buzz is about Neuromarketing, a research approach that uses biometric measures to peer inside...
- Mar 4, 2013
- 2 min
Seasoned Consumer Research Professional Joins HCD Research to Lead Communication Sciences Research
Flemington, NJ, January 11, 2013 – HCD Research announced today that Joe Messina, a seasoned consumer research professional has joined...
- Dec 5, 2012
- 5 min
Time to Measure Up: Brand Communication Research Measures
In mid-October, I had the opportunity to present at an Advertising Research Foundation (ARF) Thought Leader Session sponsored by HCD ...
- Nov 15, 2012
- 5 min
Politics on the Brain
Now that the great Washington horse race is over — along with the barrage of political advertising, debates, political news and pundit ...
- Oct 16, 2012
- 3 min
Conducting Neuromarketing Research the Old-Fashioned Way
After reading my headline, you may be thinking – neuromarketing research and old-fashioned isn’t that a contradiction of terms? And you...
- Sep 27, 2012
- 2 min
Media Psy Ops: Developing Psychological Profiles of Media Audiences
Media researchers have been pursuing psychological descriptions of media audiences and their behaviors for more than a half century....
- Sep 19, 2012
- 3 min
National Media Study Reveals Need to Optimize Online News Content in Response to Consumers’ Motivati
— Reward seekers more likely than threat avoiders to gravitate toward mobile media for news — Flemington, NJ, September 18, 2012 – The ...
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