Meet our New Data Science Consultant - Autumn!
Autumn Weeks, Ph.D. is a data science consultant with two years of experience in statistical analysis and modeling.
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OUR BLOG
Apr 5, 20235 min
It's the Journey, not the Destination: Sensory Journey Mapping
As seen in Insights magazine... The product experience is a multifaceted process. It involves not just the physical use of the product...
Mar 9, 20232 min
Reflecting on 30 Years of HCD Research: Lessons and Insights from the CEO
A note from Glenn Kessler, the founder and CEO of HCD Research I am excited to announce that this month marks the 30th anniversary of HCD...
Dec 20, 20225 min
Clearing the Neuro-Hype Air: Addressing Emotion AI, Facial Coding, and Biometrics
The following blog is in response to the ICO’s statement, which can be read here. Neuro-hype has plagued the world of applied consumer...
Feb 3, 20224 min
Pandemic Challenges Call for Restyling Apple AirPods
Learn how Apple Airpods were affected by Covid-19; whether it was tweaking their brand or products to work with the change of consumers.
Jan 14, 20223 min
On Myths and Methods
An article written by Michelle Niedziela on Neuroscience marketing research and how the industry keeps changing.
Aug 27, 20209 min
The Neuroimaging Games: Who will come out on top?
Neuroimaging tools offer a lot of information by providing insight into the structure and function of the nervous system. The concept of...
Aug 26, 20202 min
Neuroscience to boost your media insights
HCD Research continues to provide the best possible actionable results using the latest and most appropriate measures from neuroscience,...
Jul 28, 20207 min
Augmented Reality
The term augmented reality (AR) originally may have been overshadowed in the public eye by virtual reality (VR); however, its technology...
Sep 6, 201911 min
The Brain, What is it good for?
What does it mean to do “neuro” research? Most of the time when we think of “neuro” we picture some sort of gadget or technology on...
Aug 19, 20196 min
Reliability and Validity of Implicit Association Test
I remember when I was in an Experimental Methods course for my undergraduate psychology major, where my professor spent hours discussing...
Aug 7, 201914 min
Brainstorming: The Evolution of Thought Theories
Various types of mental frameworks have been developed in attempts to conceptualize the mind and the way we, as humans, think....
Jul 29, 201911 min
Back to the Future: System 3
Our whole lives are spent anticipating what is yet to come. The time course of decision-making varies depending on the outcomes of both...
Jun 20, 20194 min
Reflection on NeuroU 2019
Last week, I had the opportunity to attend the NeuroU conference organized by HCD Research as a medium to discuss the future of...
Dec 19, 20184 min
Brand Harmony
The idea of brand harmony or brand harmonization is not new. It’s the idea that there is importance in ensuring that all products within...
Dec 6, 20187 min
Neuromarketing: Identifying The Fact From the Fiction
One of the striking narratives that plagued 2016 was the emergence of fake news. With the decline of the newspaper and growth of viral...
Dec 3, 20185 min
Is facial coding a valid means of collecting emotional state?
Cheaper, faster, better. This is what we want and we want it now. But what is best is not always what is fast or cheap. Facial coding...
Apr 9, 201811 min
HCD On The Road: Debunking Neurohype
For the past year or so (starting at Pangborn 2017), I’ve been sort of on tour discussing the trials and tribulations of using applied...
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