The Brain, What is it good for?
What does it mean to do “neuro” research? Most of the time when we think of “neuro” we picture some sort of gadget or technology on...
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OUR BLOG
Aug 19, 20196 min read
Reliability and Validity of Implicit Association Test
I remember when I was in an Experimental Methods course for my undergraduate psychology major, where my professor spent hours discussing...
Jun 20, 20194 min read
Reflection on NeuroU 2019
Last week, I had the opportunity to attend the NeuroU conference organized by HCD Research as a medium to discuss the future of...
Dec 19, 20184 min read
Brand Harmony
The idea of brand harmony or brand harmonization is not new. It’s the idea that there is importance in ensuring that all products within...
Dec 6, 20187 min read
Neuromarketing: Identifying The Fact From the Fiction
One of the striking narratives that plagued 2016 was the emergence of fake news. With the decline of the newspaper and growth of viral...
Dec 3, 20185 min read
Is facial coding a valid means of collecting emotional state?
Cheaper, faster, better. This is what we want and we want it now. But what is best is not always what is fast or cheap. Facial coding...
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