OUR BLOG

Reflecting on 30 Years of HCD Research: Lessons and Insights from the CEO

A note from Glenn Kessler, the founder and CEO of HCD Research I am excited to announce that this month marks the 30th anniversary of HCD...

What On-demand Delivery Service Brands Need to Know About Consumer Perceptions of Their Brands

Using MaxImplicit to uncover brand perceptions

A Frank Discussion on Health & Nutrition Trends: Nutraceuticals - Foods That Perform Recap

A Frank Discussion on Health & Nutrition Trends: Nutraceuticals - Foods That Perform Webinar Recap

Your perception of a product: Where does it come from & how does it change your purchasing decision?

How does the perception of a product affect our purchasing decision? Where does it come from?

On Myths and Methods

An article written by Michelle Niedziela on Neuroscience marketing research and how the industry keeps changing.

The Neuroimaging Games: Who will come out on top?

Neuroimaging tools offer a lot of information by providing insight into the structure and function of the nervous system. The concept of...

The Brain, What is it good for?

What does it mean to do “neuro” research? Most of the time when we think of “neuro” we picture some sort of gadget or technology on...

Back to the Future: System 3

Our whole lives are spent anticipating what is yet to come. The time course of decision-making varies depending on the outcomes of both...

Brand Harmony

The idea of brand harmony or brand harmonization is not new. It’s the idea that there is importance in ensuring that all products within...

Is facial coding a valid means of collecting emotional state?

Cheaper, faster, better. This is what we want and we want it now. But what is best is not always what is fast or cheap. Facial coding...