OUR BLOG

HCD Research Webinar Series Recap: A Frank Discussion on 'Junk Science' in Emotion Research

The lack of understanding of what "emotion" is has become apparent as business interest in understanding and measuring consumer emotions...

Clearing the Neuro-Hype Air: Addressing Emotion AI, Facial Coding, and Biometrics

The following blog is in response to the ICO’s statement, which can be read here. Neuro-hype has plagued the world of applied consumer...

Neuroscience to boost your media insights

HCD Research continues to provide the best possible actionable results using the latest and most appropriate measures from neuroscience,...