May 20, 20224 minBlogBrand Harmony: A Frank Discussion on Cross-Functional Teams to Cross-Functional Research RecapHCD's Webinar on Brand Harmony - Does your Product meet the Promise?
Mar 23, 20223 minBlogDoes the Product Meet the Promise? Beating the Drum on Brand HarmonyWhat is Brand Harmony and why is it so important to any business strategy?
Jan 20, 20225 minBlogYour perception of a product: Where does it come from & how does it change your purchasing decision?How does the perception of a product affect our purchasing decision? Where does it come from?
Feb 3, 20206 minBlogThe Impact of Logo ColorsAs seen in INsights magazine… A business logo has the potential to encapsulate messages a company hopes to portray. While there are many...
Oct 3, 201910 minBlogFame, Fortune or Failure: The Life of Celebrity EndorsementsAthletes, comedians, singers, actors, and more recently social media influencers are often strategically paired with certain brands in an...
Dec 19, 20184 minBlogBrand HarmonyThe idea of brand harmony or brand harmonization is not new. It’s the idea that there is importance in ensuring that all products within...