It's the Journey, not the Destination: Sensory Journey Mapping
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OUR BLOG
As seen in Insights magazine... The product experience is a multifaceted process. It involves not just the physical use of the product...
- Mar 9, 2023
- 2 min
Reflecting on 30 Years of HCD Research: Lessons and Insights from the CEO
A note from Glenn Kessler, the founder and CEO of HCD Research I am excited to announce that this month marks the 30th anniversary of HCD...
- May 27, 2022
- 2 min
SIMPLICIT - Combining Emotional Scaling with Timed Reaction Tests
SIMPLICIT, combining emotional scaling with timed reaction tests to show how perceptions and affective responses predict consumer decisions.
- May 20, 2022
- 4 min
Brand Harmony: A Frank Discussion on Cross-Functional Teams to Cross-Functional Research Recap
HCD's Webinar on Brand Harmony - Does your Product meet the Promise?
- Mar 23, 2022
- 3 min
Does the Product Meet the Promise? Beating the Drum on Brand Harmony
What is Brand Harmony and why is it so important to any business strategy?
- Jan 20, 2022
- 5 min
Your perception of a product: Where does it come from & how does it change your purchasing decision?
How does the perception of a product affect our purchasing decision? Where does it come from?
- Jan 12, 2022
- 1 min
New Hire Alert
Helen Ross is a new hire at HCD Research as the Creative Marketing Manager!
- May 18, 2020
- 5 min
Marketplace Alienation: Avoiding Consumer Discontent
Heraclitus said it best when mentioning “change is the only constant in life.” To keep up with the ever-changing consumer, companies work...
- May 4, 2020
- 3 min
“In these uncertain times”… the problem with current messaging
Empathy… the most competitive product of the COVID-19 era. Advertisers are promoting messaging as a way to connect through phrases like...
- Feb 3, 2020
- 6 min
The Impact of Logo Colors
As seen in INsights magazine… A business logo has the potential to encapsulate messages a company hopes to portray. While there are many...
- Oct 3, 2019
- 10 min
Fame, Fortune or Failure: The Life of Celebrity Endorsements
Athletes, comedians, singers, actors, and more recently social media influencers are often strategically paired with certain brands in an...
- Sep 13, 2019
- 2 min
The Greatest Collab of All Time: 3 Benefits of Brand & Product Teams Touching Base
Products provide utility to consumers but their value can only reach as far as branding takes them. HCD has been covering the topic of...
- Dec 19, 2018
- 4 min
Brand Harmony
The idea of brand harmony or brand harmonization is not new. It’s the idea that there is importance in ensuring that all products within...
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