OUR BLOG

Reflecting on 30 Years of HCD Research: Lessons and Insights from the CEO

A note from Glenn Kessler, the founder and CEO of HCD Research I am excited to announce that this month marks the 30th anniversary of HCD...

Brand Harmony: A Frank Discussion on Cross-Functional Teams to Cross-Functional Research Recap

HCD's Webinar on Brand Harmony - Does your Product meet the Promise?

Does the Product Meet the Promise? Beating the Drum on Brand Harmony

What is Brand Harmony and why is it so important to any business strategy?

Your perception of a product: Where does it come from & how does it change your purchasing decision?

How does the perception of a product affect our purchasing decision? Where does it come from?

The Impact of Logo Colors

As seen in INsights magazine… A business logo has the potential to encapsulate messages a company hopes to portray. While there are many...

Fame, Fortune or Failure: The Life of Celebrity Endorsements

Athletes, comedians, singers, actors, and more recently social media influencers are often strategically paired with certain brands in an...

Brand Harmony

The idea of brand harmony or brand harmonization is not new. It’s the idea that there is importance in ensuring that all products within...