OUR BLOG

Neuroscience to boost your media insights

HCD Research continues to provide the best possible actionable results using the latest and most appropriate measures from neuroscience,...

Marketplace Alienation: Avoiding Consumer Discontent

Heraclitus said it best when mentioning “change is the only constant in life.” To keep up with the ever-changing consumer, companies work...

Fame, Fortune or Failure: The Life of Celebrity Endorsements

Athletes, comedians, singers, actors, and more recently social media influencers are often strategically paired with certain brands in an...

Brand Harmony

The idea of brand harmony or brand harmonization is not new. It’s the idea that there is importance in ensuring that all products within...