May 18, 20205 min readBlogMarketplace Alienation: Avoiding Consumer DiscontentHeraclitus said it best when mentioning “change is the only constant in life.” To keep up with the ever-changing consumer, companies work...
Oct 3, 201910 min readBlogFame, Fortune or Failure: The Life of Celebrity EndorsementsAthletes, comedians, singers, actors, and more recently social media influencers are often strategically paired with certain brands in an...
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