Marketplace Alienation: Avoiding Consumer Discontent
Heraclitus said it best when mentioning “change is the only constant in life.” To keep up with the ever-changing consumer, companies work...
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OUR BLOG
- Oct 3, 2019
- 10 min
Fame, Fortune or Failure: The Life of Celebrity Endorsements
Athletes, comedians, singers, actors, and more recently social media influencers are often strategically paired with certain brands in an...
- Sep 13, 2019
- 2 min
The Greatest Collab of All Time: 3 Benefits of Brand & Product Teams Touching Base
Products provide utility to consumers but their value can only reach as far as branding takes them. HCD has been covering the topic of...
- Dec 19, 2018
- 4 min
Brand Harmony
The idea of brand harmony or brand harmonization is not new. It’s the idea that there is importance in ensuring that all products within...
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