May 4, 20203 minBlog“In these uncertain times”… the problem with current messagingEmpathy… the most competitive product of the COVID-19 era. Advertisers are promoting messaging as a way to connect through phrases like...
Apr 27, 20205 minBlogLean into Friction: Qualities of QuarantineThe entire world has felt the jolt from the ongoing pandemic of COVID-19. Routines of daily life are disrupted, making even the most...
Apr 20, 20206 minBlogAdjusting to New Norms: Consumers and Market Research NowFrom family members to research houses to end clients, the entire world has been impacted by the pandemic and working to understand how...