HCD Research Webinar Series Recap: A Frank Discussion on 'Junk Science' in Emotion Research
The lack of understanding of what "emotion" is has become apparent as business interest in understanding and measuring consumer emotions...
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OUR BLOG
- Feb 6
- 5 min
The Emotion Paradox in Consumer Research
The 3 main points: operationally defining emotion, validating measures of emotion, and consumer relevant emotional research.
- Dec 20, 2022
- 5 min
Clearing the Neuro-Hype Air: Addressing Emotion AI, Facial Coding, and Biometrics
The following blog is in response to the ICO’s statement, which can be read here. Neuro-hype has plagued the world of applied consumer...
- May 27, 2022
- 2 min
SIMPLICIT - Combining Emotional Scaling with Timed Reaction Tests
SIMPLICIT, combining emotional scaling with timed reaction tests to show how perceptions and affective responses predict consumer decisions.
- Feb 3, 2022
- 4 min
Pandemic Challenges Call for Restyling Apple AirPods
Learn how Apple Airpods were affected by Covid-19; whether it was tweaking their brand or products to work with the change of consumers.
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