Mar 17, 20234 minBlogHCD Research Webinar Series Recap: A Frank Discussion on 'Junk Science' in Emotion ResearchThe lack of understanding of what "emotion" is has become apparent as business interest in understanding and measuring consumer emotions...
Feb 6, 20235 minBlogThe Emotion Paradox in Consumer Research The 3 main points: operationally defining emotion, validating measures of emotion, and consumer relevant emotional research.
Dec 20, 20225 minBlogClearing the Neuro-Hype Air: Addressing Emotion AI, Facial Coding, and BiometricsThe following blog is in response to the ICO’s statement, which can be read here. Neuro-hype has plagued the world of applied consumer...
May 27, 20222 minBlogSIMPLICIT - Combining Emotional Scaling with Timed Reaction TestsSIMPLICIT, combining emotional scaling with timed reaction tests to show how perceptions and affective responses predict consumer decisions.
Feb 3, 20224 minBlogPandemic Challenges Call for Restyling Apple AirPodsLearn how Apple Airpods were affected by Covid-19; whether it was tweaking their brand or products to work with the change of consumers.