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What On-demand Delivery Service Brands Need to Know About Consumer Perceptions of Their Brands

Using MaxImplicit to uncover brand perceptions

SIMPLICIT - Combining Emotional Scaling with Timed Reaction Tests

SIMPLICIT, combining emotional scaling with timed reaction tests to show how perceptions and affective responses predict consumer decisions.

Let’s Reflect: How to Explore Personal Bias

Perception is a fundamental factor in decision making. The lens in which we live our lives influences every choice, including the choice...

Consumers Overwhelmingly Want Telemedicine to Be Part of Their Health Care

30% of consumers would consider changing physicians if their doctor didn’t offer telemedicine. Flemington, NJ May 16, 2020: HCD Research...

Adjusting to New Norms: Consumers and Market Research Now

From family members to research houses to end clients, the entire world has been impacted by the pandemic and working to understand how...

Reliability and Validity of Implicit Association Test

I remember when I was in an Experimental Methods course for my undergraduate psychology major, where my professor spent hours discussing...