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New Hire Alert

Helen Ross is a new hire at HCD Research as the Creative Marketing Manager!

New Focus for HCD Research: Cannabis and the Future of Health and Wellness Research

HCD Research,

Neuroscience to boost your media insights

HCD Research continues to provide the best possible actionable results using the latest and most appropriate measures from neuroscience,...

Augmented Reality

The term augmented reality (AR) originally may have been overshadowed in the public eye by virtual reality (VR); however, its technology...

Consumers Overwhelmingly Want Telemedicine to Be Part of Their Health Care

30% of consumers would consider changing physicians if their doctor didn’t offer telemedicine. Flemington, NJ May 16, 2020: HCD Research...

Marketplace Alienation: Avoiding Consumer Discontent

Heraclitus said it best when mentioning “change is the only constant in life.” To keep up with the ever-changing consumer, companies work...

The Show Must Go On: Consumer Research During Difficult Times

Navigating the COVID-19 situation has proved to dramatically shift the daily lives of entire countries. The COVID-19 pandemic evolves at...

Back to the Future: System 3

Our whole lives are spent anticipating what is yet to come. The time course of decision-making varies depending on the outcomes of both...

The Underlying Red Flags of Usability Testing

Usability testing has emerged in the market research world as a promising method to measure how consumers interact with a product,...

Is facial coding a valid means of collecting emotional state?

Cheaper, faster, better. This is what we want and we want it now. But what is best is not always what is fast or cheap. Facial coding...