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NeuroU 2022 will be completely virtual. Access to the event platform will be emailed to registrants prior to the event. Register now to receive updates and early access to event content!

What is NeuroU?

NeuroU is an educational event where speakers, exhibitors, and attendees come together to learn about the latest technologies, methodologies, and innovations in consumer research. Psychological, behavioral, and neuroscientific tools have been at the forefront of market research for many years but are often misused or misunderstood. NeuroU’s mission is to clear the air and continue to educate researchers as measures and methodologies continue to evolve.

The NeuroU goal is simple: To inform attendees, deepen knowledge, and evoke discussion and action around applying these tools (appropriately) to market and consumer research studies.


Who can attend NeuroU?

Anyone can attend NeuroU! Our event this year is virtual and free, so all can attend, no matter where you are located. While we have held NeuroU in New Jersey in the past, the 2022 event is completely online and accessible to anyone who registers. All event sessions are scheduled in Eastern Standard Time (EST). Recordings will be shared with registrants after the event.  

Whether you are in academia or industry, completely new to consumer and market research or a seasoned vet, or even perhaps someone already involved in using applied neuroscience methodologies, this conference will deepen your knowledge and spark discussion about new trends and methods when designing research methodologies. This event will help attendees gain a deeper understanding of current consumer insights approaches in areas such as product development and experience, marketing (packaging, messaging, positioning), and usability.


I want to present at NeuroU 2022! How can I submit an abstract?

It is, unfortunately, too late to speak or present at NeuroU 2022, but we would love to hear from you about other opportunities! Whether that means looking ahead to NeuroU 2023, or sharing your insights on our podcast series, HCD MindSet, or joining one of our webinars, we would love to discuss what future opportunities would be the best fit. Please email Michelle and Kathryn at and to inquire further!


When is NeuroU2022?

NeuroU takes place on Monday, October 3rd and Tuesday, October 4th, starting at 11AM EST.  Check out the schedule here. This event will take place virtually on a platform called PheedLoop (for more information about PheedLoop, please see the next question).

Additionally, NeuroU 2022 includes two introductory sessions that are available to registrants a week prior to the event. As long as you are registered prior to October 3rd and 4th, you will be ready for NeuroU 2022!


Where is NeuroU?

NeuroU 2022 is completely online. Please follow the steps below to access live sessions on October 3rd and 4th, as well as early access content one week prior to the event:

  • First, you must register at You will receive a confirmation email once you register.

  • Next, starting September 26th, you will receive two emails from NeuroU 2022. One email will give you access to your own attendee portal. This email will be titled, ‘Your Attendee Portal for NeuroU.'

  • From this email, please click into your personal event portal and create a login for yourself. Please flag this email for future reference if you want to make any changes to your profile!

  • Once you have created a login, you can move onto the second email, titled 'Virtual Event Portal Access for NeuroU.' Through this email, you will be able to access the virtual event which is where the live sessions will be held.

    • This email will give you primary access to all event sessions and early access content. Please flag this email for quick reference!​

  • Once you have created your account, you can click into the virtual event and explore the lobby section of the event which will include event messages.

  • On the left-hand side, there will be a ‘Sessions’ tab. This tab will take you to both the early access content and the live sessions the day of the event. NeuroU 2022 kicks off at 11:05AM EST on October 3rd.

Note that if you joined NeuroU in 2021, you may have an account setup already. Please reset your password if you have issues accessing the account, and email for further assistance with logging in. If you any issues using our event platform, please notify


How do I register for NeuroU?

Please fill out the form on our registration page. You will receive an email confirmation after submitting your registration details. On September 26th, one week prior to the event, you will receive additional emails from NeuroU 2022 with access to the event platform.


I didn’t receive a confirmation email after registering! What should I do?

Wait 5 minutes after registering for the email to arrive in your inbox. Please also be sure to check your spam and junk mail folders. If you still do not see a confirmation email, please contact


I already registered for NeuroU on the HCD website, but I don’t know what to do next.

Starting September 26th**, one week prior to the event, registrants will receive two emails: one for the creation of their personal event portal and one inviting them to the virtual event. These invitations will allow you to join PheedLoop (the event platform for NeuroU 2022), set up your personal account, and view the early access content. If you have registered prior to September 26th, you will receive only a confirmation email until the event platform is opened at 9AM EST on 9/26.

Please be sure to take the time to look around the site and familiarize yourself with the platform! See the question above for further instructions on accessing sessions on October 3rd and 4th.

** If you register after 9AM EST on September 26th through the conclusion of the event at 3:50PM EST on October 4th, you will receive these emails within 24 business hours of registering on the HCD website. The event website will be open until October 7th to all who have registered, and session available session recordings will be emailed on October 10th.

If you do not receive the emails or are having any difficulty with accessing NeuroU, please email Cara at for assistance.


I registered for NeuroU and would like to see the early access content. What do I do?

Early access content will be available on Monday, September 26th. Sign into NeuroU’s platform, PheedLoop, to explore all the different types of content including (but not limited to) white papers, blogs, and two special introductory sessions (available through the Sessions tab)!   

Are there networking opportunities at NeuroU?

Yes! We are hosting a virtual networking event for participants to mingle and chat on Tuesday, October 4th at 3:05PM EST. We also have a LinkedIn group (NeuroU by HCD Research) for individuals to stay connected, share resources, and continue the conversation until next year's event!  


I can't attend NeuroU 2022. Am I out of luck?

Nope! All the sessions are recorded and will be available for registrants, so as long as you registered for the event you will have access to all NeuroU content. The recorded sessions will be shared with registrants after the event.


Note: Registration for NeuroU 2022 ends on October 4th, 2022. The event website will be open until October 7th, 2022 and session recordings will be emailed to registrants on October 10th.

How can my company become a sponsor of NeuroU?

We would love for your company to sponsor this event! Please email Cara at to inquire further.

Frequently Asked Questions

NeuroU 2022 will be completely virtual. Access to the event platform will be emailed to registrants prior to the event. Register now to receive updates and early access to event content!

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