EARLY ACCESS: KNOWLEDGE LIBRARY
DAY TWO | TUES, OCT 4
DAY ONE | MON, OCT 3
Intro to Neuro: What is consumer neuroscience and behavioral sciences research?
Michelle Niedziela, PhD, HCD Research
Pre-Record: Early Access
Learn about the use (and abuse) of current methodologies in consumer research and how to stay on top of both foundational as well as novel theories and technologies.
Tools of the Trade: the Good, the Bad, and the Misused
Kathryn Ambroze, HCD Research
Pre-Record: Early Access
This introductory session will review a wide range of psychological, neuroscientific, and behavioral tools and techniques within the applied consumer neuroscience toolbox to help evaluate if you are using the right tool for the right question.
Brand Harmony: The Power of a Unified Customer Experience
Steve Yastrow, Yastrow & Company
11:15 - 12:00 PM
Let's discuss how Brand Harmony is in sync with the way customers form impressions of your brand, and why creating a unified customer experience of Brand Harmony is your most effective way to earn the commitment of your customers.
Using physiological measures to support positive wellbeing-focused marketing
Andrea List, Porter Novelli and Rachel Horn, HCD Research
12:30 - 1:00 PM
Diving into how a product experience integrates into the consumer lifestyle requires researchers to explore both the emotional and perceptual measures of the consumer experience. This presentation will review two recent research studies conducted by Porter Novelli and HCD Research in partnership with Panasonic and Jiffy Lube. These studies investigate the impact of the product experience on consumer wellbeing. By gaining a comprehensive look into consumer experience through the use of self-reported and psychophysiological measures, insights gleaned from this research expose the power of the product experience and the value of proactive, wellness-based marketing.
How web3 surveys can help with machine learning models in consumer sensory science
Tian Yu, Aigora
11:50 - 12:20 PM
Machine learning is becoming increasingly important in understanding sensory and consumer data. Consumer data plays a crucial role in model reliability and robustness. Using Web3 technology, consumers can safely store their demographic and taste preference data in blockchain-backed digital wallets. These consumer-owned data can be used to build quality models that predict the consumer liking for new products or recommend personalized products to a specific consumer.
Hiring a Behavioral Scientist
Zarak Khan, Shoshana Davidson, Erik Johnson, Alli Wishner, & Kathryn Ambroze
12:25 - 12:55 PM
This session will focus on the reasons an organization might want to hire a behavioral scientist and some suggestions on how to do it. You'll hear from hiring managers and people in the hiring process on what has worked well, skills to look for, and finding the right fit for your team.
What instruments can’t tell us – Improving the Human Experience through Sensory & Consumer Science
Dr. Helene Hopfer, Penn State University
1:30 - 2:00 PM
This research focuses on how learned associations can make us believe something is sweeter than the sugar content would suggest, how our attitudes and beliefs shape our food choices, and how individual differences influence our food experiences.