Please join us in giving a warm welcome to our newest Market Research Analyst, Aja Allison
Originally from the U.S. Virgin Islands, Aja received her Bachelor of Arts degree in Economics and International Relations in 2019 at New College of Florida. While attending New College of Florida, Aja developed a passion for market research and understanding the ways in which consumer behavior drives whole industries. During her junior year, she studied abroad in Seoul, South Korea, where she conducted research into Chinese tourism demand of South Korea as a market destination. Her thesis was later defended before a committee of professors.
Prior to joining HCD, Aja worked as a Research Coordinator for HCP Associates, where she coordinated mixed methodological research including quantitative, qualitative, primary and secondary data, survey design and implementation, and focus group design.
Aja is very passionate about tailoring the wide range of methodologies offered by HCD Research to the unique needs to each individual client. She is looking forward to continuously developing her skills and expanding her knowledge of market research into a variety of industries. In her spare time, Aja enjoys sailing, horseback riding, dancing, and traveling. Her goal is to fill out every page in every passport she has, with varying degrees of success.
Hello! My name is Aja Allison. I am a 2019 graduate of New College of Florida, where I conducted extensive qualitative and quantitative research into Chinese tourism demand of South Korea as a market destination. My research in this subject granted me the opportunity to travel abroad in Seoul, South Korea, where I gained first-hand knowledge about the culture I was researching.
During my senior year, I built a preliminary South Korean tourism model, deploying several methodologies to illustrate the dependency of South Korean tourism on Chinese demand. It was through this research that I became fascinated by consumer behavior, how and why consumers make choices, and how those choices affect communities, businesses, and whole industries.
Prior to joining HCD Research, I worked as a Research Coordinator at HCP Associates. While at HCP, I very worked closely with senior leadership to support clients from various industries requiring research-related activities and plans. I learned how to implement mixed methodological research (including quantitative, qualitative, primary and secondary data, survey design and implementation, and focus group design) to produce actionable industry insights and recommendations.
I am very excited to be working with HCD and understand the wide range of methodologies the team leverages to support clients. HCD is an incredibly unique company in its culture and commitment to always providing a tailored approach to each client. I am particularly excited to work with the analytics team and their diverse skillset as well as use my background in market research to further the mission of HCD and its clients.